eBay got snarky in its response to Amazon's Prime Day, which is being held on July 15 - 16 this year. eBay is also holding a sale on July 15th, but it's calling it "Crash Sale" - which it said was a reference to technical issues Amazon had experienced in previous Prime Day events. (It's a bit of a back-handed compliment, since any stresses to Amazon's infrastructure were caused by shoppers flooding its site).
eBay described its own sale as "eBay's hottest deals offered during prime summer shopping season - with even better deals if Amazon crashes again."
eBay isn't limiting its response to one or two days - "eBay's Crash Sale is part of a series of events kicking off on July 1. For three full weeks, shoppers will find great deals on the things they actually want - from top electronics and home items, to the latest fashion, sporting goods, and more."
But eBay is relying heavily on its Deals site (eBay.com/Deals), which excludes most items on the eBay.com marketplace. It's how eBay can promise "free shipping and no membership required."
eBay said the July 15 Crash Sale will offer doorbuster savings of over 50% off top brands - and if Amazon crashes, it will drop prices even further. (How that works remains to be seen.)
In the past, it would have been unheard of for eBay and Amazon to openly attack each other. But eBay has been feeling the pain of Amazon's success with third-party sales.
Things escalated in April when the CEOs of eBay and Amazon got into a tiff
. Jeff Bezos called out eBay in a letter to Amazon shareholders, claiming that third-party sales on Amazon grew 52% to $160 billion in 2018, compounded annually since 1999, compared to $95 billion (20% growth) for eBay.
At the time, eBay CEO Devin Wenig shot back saying his company didn't compete with its sellers and didn't bundle endless services to create barriers to competition. (If that's a reference to Amazon FBA, eBay has its own fulfillment service in Germany and Australia and is piloting it in the US.)
But as Amazon gears up for this year's Prime Day, it seems unlikely it's concerned about trash talk from rivals.
Yahoo Finance noted that Prime Day is similar to China's Alibaba Singles Day, another "holiday" made up by an ecommerce marketplace. eBay is no stranger to Alibaba, and the question eBay should be asking itself is why it didn't beat Amazon to the punch in launching its own summertime shopping holiday.
Let us know what you think of the eBay Crash Day
designation as a response to Amazon Prime Day. Is it a reflection that eBay management feels they have their back to the wall? Does the negative connotation do anything positive for the eBay brand? And how will eBay live it down if it experiences any technical issues on eBay Crash Day?