|Sat Apr 20 2019 00:19:20|
Is eBay Plastering Too Many Ads on Seller Listings?
By: Ina Steiner
A Twitter user by the name of GamerN3 directed a message to eBay CEO Devin Wenig: "@devinwenig If you are wondering why eBay doesn't perform well against Amazon as it used to look at this product page. It's a mess! Advertisement dominates and half of it also animated and that distracts. Important information is in small print, like postage/delivery!"
The screenshot speaks volumes, showing how shoppers must scroll through quite a few ads before they get to the item description. Why is eBay in such a hurry to show other products to someone who's already interested in an item, you might well ask.
Some readers will remember a time when seller listings were sacred - no ads allowed! That was the seller's real estate. Times have certainly changed, but the point the seller was making wasn't about control of the listing page - it was about the roadblocks that eBay appears to be placing in front of shoppers.
Is eBay shooting itself in the foot with too many ads, as GamerN3 believes?
Take a look at the tweet and screenshots
, and let us know what you think of eBay's View Item page and what impact ads have on shoppers (and sellers). Would you make any changes to the listing page design?