Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat Apr 20 2019 00:19:20

Is eBay Plastering Too Many Ads on Seller Listings?

By: Ina Steiner

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A Twitter user by the name of GamerN3 directed a message to eBay CEO Devin Wenig: "@devinwenig If you are wondering why eBay doesn't perform well against Amazon as it used to look at this product page. It's a mess! Advertisement dominates and half of it also animated and that distracts. Important information is in small print, like postage/delivery!"

The screenshot speaks volumes, showing how shoppers must scroll through quite a few ads before they get to the item description. Why is eBay in such a hurry to show other products to someone who's already interested in an item, you might well ask.

Some readers will remember a time when seller listings were sacred - no ads allowed! That was the seller's real estate. Times have certainly changed, but the point the seller was making wasn't about control of the listing page - it was about the roadblocks that eBay appears to be placing in front of shoppers.

Is eBay shooting itself in the foot with too many ads, as GamerN3 believes?

Take a look at the tweet and screenshots, and let us know what you think of eBay's View Item page and what impact ads have on shoppers (and sellers). Would you make any changes to the listing page design?



Comments (36) | Leave Comment | Permalink

Readers Comments

Perminate Link for Is eBay Plastering Too Many Ads on Seller Listings?   Is eBay Plastering Too Many Ads on Seller Listings?

by: ebayout This user has validated their user name.

Sat Apr 20 03:51:05 2019

Kinda begs the question...are we renting a space to list, or just the right to list?

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This user has validated their user name. by: RKTOYS

Sat Apr 20 08:59:58 2019

That's why I won't pay to list.  If eBay wants to be paid, it needs to deliver sales.  If fools are paying to list, they're indirectly enabling these ads and anything else eBay does to retard sales.  They've already been paid so what do they care if your stuff isn't sold?

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This user has validated their user name. by: The End

Sat Apr 20 09:00:41 2019

My ad blocker is blocking 12 ads on a seller's page.
These ads are a HUGE problem and don't belong on people's pages.
Ebay is disconnected from reality and should be euthanized.
Ebay, in America, must be recognized as a Pure, Pristine, UNcontaminated by outside ads, totally FOCUSED on micro through midsized, private and business,  AMERICAN sellers and artists. Anything else is unacceptable.
Today's corporations are self-serving, UN-American, anti - "Little Guy" aberrations.
This "hue" of corporation does NOT belong in America, and is in fact, our biggest domestic enemy at present.
We define it as the Dark Economy : Corporate waves the American flag while kicking motivated Americans in the a$$ and propping the door open for China and other steam rolling foreign interests.
It's all going to stop.

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This user has validated their user name. by: The End

Sat Apr 20 09:20:53 2019

I just read GamerN3's tweet exchange with "Ebay".
If I close my eyes while someone reads the "Script", it sounds like GamerN3 is trying to communicate with one of those "Heads in a Jar" pickled in liquid with the hoses all attached and the thing is only programmed to say a few different things.
Nobody wants to do business with that.

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by: Frank Abagnale This user has validated their user name.

Sat Apr 20 09:21:53 2019

You have to wonder how many of those extra advertisements are from sellers who enrolled into promoted listings.

The response from ebay on twitter is comical. They are all standard canned responses. My favorite is the "I'll get this feedback on".  

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by: TomH This user has validated their user name.

Sat Apr 20 09:39:43 2019

It is now the eBay norm for too long (ad placement and item disruption).

The exchange with eBay by GamerN3 perfectly illustrates why I and I suspect others just do not bother to communicate with the brain dead eBay. I stopped and just move on; I have high enough blood pressure as it is.

I also only list against my free monthly allowance of items. None go beyond 30 days.

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This user has validated their user name. by: NoMoreEbay

Sat Apr 20 10:19:22 2019

The condescending Twitter responses from ebay are nauseating. They are so tethered to the 'corporate-script' that they don't even acknowledge her actual concern.

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This user has validated their user name. by: NoMoreEbay

Sat Apr 20 10:24:00 2019

It's great to see that "ebay doesn't compete with it's sellers."

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This user has validated their user name. by: toolguy

Sat Apr 20 11:01:01 2019

Sellers can choose to have less ads on their listings if they opt out of cross promotion.

Most sellers have no idea what a cross promotion is as they were opted into it without any knowledge of eBay doing so.

Yea, I hate all the BS I see on some sellers pages, but smart seasoned sellers know to opt out of cross promotions. . .

As I've shown in the past, my pages are pretty clean except for the small text at the bottom of the page "Explore More"

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by: mydogti This user has validated their user name.

Sat Apr 20 12:32:51 2019

the listing page degradation has been going on for a long long time.

From adding a "Have one to sell?" button, putting header, footer, with multi mid-roll ads that lead offsite, to removing my Store icon and replacing it with "store" in the smallest text possible in a color that is the same as the rest of the text around it...

Lets not talk about mobile pages, their descriptions and all the other BS that goes with it.

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by: sasikat9 This user has validated their user name.

Sat Apr 20 13:39:19 2019

Surprising that sellers don't have an ad blocker. We don't see all those ads with our ad blocker.

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by: angryllama This user has validated their user name.

Sat Apr 20 13:41:04 2019

In answer to Ina's question.   YES.

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by: RL15 This user has validated their user name.

Sat Apr 20 17:03:38 2019

cut the incentive from 20% to 10% and no more ads.

he lied, again.

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This user has validated their user name. by: Bill

Sat Apr 20 23:47:55 2019

The bottom line is this:

If we pay for the spot for the listing then it is our property and eBay is infringing on our property so they either have to stop putting in on our property or else give us a cut of the revenue generated by these adds period. Another way they can do it is to just have free listings and then we have no say into what they do, otherwise they are setting themselves up for a law suit of giant proportions.

Add blocker and not doing cross promotions are fine but many people do not know or have access to add blocker so that when it looks like a big exploded billboard they are driven away from the site. That is the main reason why sails for so many people are down in the gutter.

eBay = Dead Man Walking

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This user has validated their user name. by: The End

Sun Apr 21 08:12:07 2019

There's so much advertising junk on pages, I'm actually afraid to turnoff my ad blocker.
The pages load SO MUCH FASTER without all that junk.

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by: Snapped This user has validated their user name.

Sun Apr 21 08:26:40 2019

eBay's position on ads that redirect is unabashed.  Their recent TV spots reinforce it too: "But, have you checked eBay?"  They want the potential buyer to think of eBay first as THE place to search for 'it', and if they can't find 'it' there, or even if they can and it's available elsewhere as a more attractve deal, eBay wants that buyer to be so 'pleased' that eBay becomes their 'search device' of first choice, maybe even stick around and buy something else from such an 'altruistic' venue.

And hey, if eBay can make a buck or two in the process, then they don't have to 'care' about servicing a 'sale', with all the attendant potential 'issues' that can entail.  

But doesn't that disadvantage their GMV?  Sure, maybe, but that buyer has other options anyway already - may as well suck a few dimes from that purse along the way.

But what about the hapless seller?  Ahh, plenty of those to spare - and if 'they' don't get the sale, another likely will.  So eBay get's THEIR slice of pie either way, see?

Bet you thought all those 'free listing' incentives were (as they, um, advertised) were for you.  Guess again.

As for those you pay for, well, that's your choice.  Ad blockers et.al., while fine, shouldn't be necessary though.

Then again, much of what one has to endure to sell there shouldn't be necessary either.  But that's for the hundreds of other threads....

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by: plcombs This user has validated their user name.

Sun Apr 21 09:05:20 2019

eBay has "whored' it's pages out for some time. Turning it into a visually confusing mess. THey need to be careful, or soon enough it will be like one of those News Sites where you literally cannot see the articles due to the mountain of paid click bait.  

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by: SANT1N1 This user has validated their user name.

Sun Apr 21 09:48:02 2019

@Snapped, I was just thinking the same thing, ebay wants to be, like amazon, a huge search engine. Amazon is often cited as the second largest search engine on the net. Amazon however doesn't send users off-site anymore (I guess that's ONE way ebay doesn't want to emulate amazon though). Easy peasy money for them. The sellers will pay for all the infrastructure with their store fees, and if they want to sell more, they can pay ADDITIONAL fees. I guess it's the new zen of the internet...don't try to rank high in search engines, etc....BE THE SEARCH ENGINE...

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This user has validated their user name. by: toolguy

Sun Apr 21 11:35:46 2019

DON'T let your listing page look a Sunday paper news flyer. . .

Cancel cross promotions and clean up your pages!

Having your items on other pages are not going to sell them faster and having someone else's listings on your pages can't help it can only hurt.

If you have a item tha's not too common and it's priced right it will sell on it's own merit.

Of the 3 ID's we sell with on eBay 1 has cross promotions, it also sells the least. . . .

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by: mcposty This user has validated their user name.

Sun Apr 21 13:30:09 2019

This sure looks like ebay competing with its sellers. Trying to make more from ad clicks than your item sale.

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