|Tue Mar 26 2019 16:53:11|
eBay Tries Different Approaches with New Promos
By: Ina Steiner
eBay is running several promotions, some targeting new buyers and at least one targeting sellers - specifically, collectibles dealers.
In one instance
, eBay is offering a $3 coupon (PERFECT3) for customers' first purchase on eBay. ("This Coupon is a $3 discount off a minimum purchase of $3.01 valid from 12:00 AM Pacific Time on March 25, 2019 until 11:59 PM Pacific Time on March 26, 2019."
In another promotion
, eBay is giving away $5 coupons (FREE4U) with *zero* minimum purchase to select customers - by invitation only. ("This Coupon is a $5 discount off a minimum purchase of $0, valid from 12:00 AM PT on March 12, 2019 until 11:59 PM PT on March 31, 2019."
What makes that second promotion so interesting is that it presents shoppers with a gallery of low-cost goods for sale on its site with the header, "Choose a free gift from below or explore eBay.com to find that perfect item."
The items that eBay chose to feature on the page include a $3.99 5-ml bottle of essential oil; a $4.99 "rose gold" ring (scroll down the listing page to see it's made of alloy); and a $4.68 pad of 3M Post-It Notes consisting of 90 sheets.
While the promotion may boost eBay's new-buyer metric, it's hard to see who's making money. One could even argue that eBay might be better off without these "extreme" bargain hunters, or that these cheap goods might actually disappoint new buyers,...
In a third promotion
, eBay targets sellers. The invitation-only promotion advertises: "Extra $20 for Your Treasures. Get a coupon when you sell collectibles totaling $100. It kicked off on March 21 and runs through March 31. ("Invited sellers ("Sellers") who first activate the offer, list pursuant to the terms and conditions set forth herein in a qualifying category ("Qualifying Categories"), and then sell one (1) or more items on www.ebay.com for a cumulative total of $100 or more, are eligible to earn a single eBay Coupon ("Coupon") worth $20."
Last year, eBay ran a lot of site-wide flash sales that it subsidized. What promotions are you seeing and what do you think of their effectiveness?