
As sellers brace for the rollout of the eBay GTC Mandate, which could come as early as Monday, an eBay moderator laid to rest fears that eBay would automatically change active listings to "Good Til Cancelled" (GTC).
On February 26th, eBay announced as part of the Early Seller Update that it would be removing duration options on all fixed price listings. Once the policy is in place, all newly listed fixed-price listing will be Good Til Cancelled, meaning all fixed-price listings will automatically renew every 30 days (and will incur listing fees with each renewal).
During Wednesday's weekly chat session, a seller asked for the date of the rollout and whether their current active listings would automatically change over, or if they would end as scheduled.
"Your listings will not automatically change over to GTC (unless you have automation rules in place). They will end and when you go to relist the only option for duration would be GTC."
The moderator also said, "no word on an official implementation date." The following day, eBay manager
Brian Burke wrote on the eBay boards, "The new GTC requirement will go into effect Monday, March 18th." However, eBay has made no official announcement of the date, only stating it would go into effect in "mid-March."
Yet another uncertainty about the GTC mandate: whether eBay will change the duration of GTC listings from the current 30 days to 31 days. eBay executive Harry Temkin left the door open to such a modification in a
March 1st post on the boards when he wrote, "We're also aware of concerns about the 30 day auto-renewal period not syncing with monthly billing cycles. We're looking into this. Thank you for your patience." He has yet to announce the result of his review.
With lots of uncertainty about eBay's new fixed-price listing policy, at least eBay is promising that it won't convert active listings to GTC.
Nevertheless, this might be a good time to print reports and back up your data so you have a record of your listings pre-rollout. We've been around long enough to know that documenting your listings before a major technology change is always a good idea.