The results of the 2019 Sellers Choice Awards are in, and online sellers had a lot to say about the platforms on which they sell. Sellers are judged by buyers and marketplaces every day, with every transaction. The annual Sellers Choice Awards give sellers the opportunity to rate the marketplaces for a change!
The nominations process was open to selling venues of all kinds: online marketplaces, classifieds, social networking platforms, and mobile apps - and then there were the hybrids. Some were general selling platforms while others had a specialty, such as handmade or fashion.
A main objective of Sellers Choice is to identify what sellers say is working well and what challenges they face on each venue. Clearly volume of sales is important, but keep in mind that sellers may use certain venues for supplementing sales or for selling items they can't sell elsewhere. Some sellers who use smaller venues say they are willing to put the work in to drive their own traffic to their listings. How sellers rated the marketplaces speaks volumes about what's important to them.
This year, two mobile apps cracked the top-five, while only one social networking platform made it through the nominations process - and it came in 11th place this year. We have more to say about social and mobile trends in the main overview article.
The following table shows the top 5 marketplaces for each year of the Sellers Choice Awards (2010 - 2019).
We found this year's seller feedback particularly fascinating, and you can learn something from reading seller comments even (or perhaps especially) on marketplaces where you don't currently sell.
Good traffic; tools and support for sellers; and the quality of buyers give marketplaces an edge as far as sellers are concerned. And you probably won't be surprised at what sellers say need improving!
An introduction to the Sellers Choice survey along with a summary of the overall ratings can be found on the EcommerceBytes website
, along with links to results for each of the 11 online marketplaces included in the survey. Thanks to readers for participating in the 10th annual Sellers Choice Awards!