eBay is again actively recruiting sellers to sign up for its managed payments. Based on our observations, eBay eased up on the marketing efforts during the busiest part of the holiday shopping season (let us know if that was your experience).
On Monday, eBay sent out an email to some sellers inviting them to "Join other sellers and register today" for its managed payments offering, and it heavily featured Apple Pay as a benefit to sellers.
While shoppers can use Apple Pay when purchasing through managed payments (on mobile devices only), a major sticking point for sellers is the exclusion of PayPal as a payment method. eBay has said it expects to add PayPal as an option to its payments program this summer - but buyers will use eBay's PayPal account, not the accounts of individual sellers.
During last week's post-earnings call with Wall Street analysts, eBay CEO Devin Wenig said that eBay had enabled $140 million of GMV with over 3,500 sellers active in the program since late Q3.
The text of Monday's marketing email follows:
Subject: You manage your business, we will manage your payments
Let Your Business Be Your Focus: Reap the rewards. Check out the benefits that other sellers are already enjoying with managed payments.
- Offer a New Way to Pay: Accepting Apple Pay gives your buyers a new way to pay.
- Simplify Operations: Manage fees, get personalized support, and resolve disputes all in one place. Receive automatic payments directly to your bank account.
- Reinvest Your Savings: Save up to 25% on payment processing fees that you can invest back into your business.