A new study shows buyers are willing to wait for the kinds of items for which eBay and Etsy are best known - and it also found that buyers are nearly as likely to search Amazon for collectibles as eBay.
Market research firm GlobalWebIndex
surveyed 1,900 US digital consumers. It found that 41% of users who said they would like to receive a gift from a resale marketplace are interested in receiving a gift that is personalized, handmade, or reminiscent of their past.
And when purchasing nostalgic items, other factors were more important than delivery speed. According to GlobalWebIndex, the quality of the item (71%), trustworthiness of the seller (60%), authenticity of the item (57%) and price (56%) were more important than a quick shipping time (40%) for respondents when seeking to purchase nostalgic items.
A flexible return policy came in at 33%.
GlobalWebIndex dug further and found 48% respondents were willing to sacrifice shipping speed if it meant getting a better price. According to its findings, 81% of users seeking to purchase nostalgic items were willing to sacrifice certain factors to get a better price, including the following:
- Shipping time - 48%
- Quality of the item - 27%
- A flexible return policy - 26%
- Guaranteed authenticity of the item - 24%
- Trustworthiness of the seller - 23%
- I wouldn't sacrifice any of these - 19%
Interestingly, 9 out of 10 users surveyed were interested in purchasing nostalgic/collector's items, and eBay was the leading platform they would turn to for purchase. What was surprising is that Amazon was a close second, and Etsy was named far less by respondents. In fact, Facebook came in higher than Etsy for collectibles.
Q: If you were looking to purchase a nostalgic or collector's item from your past, where online would you purchase that item?
- eBay - 58%
- Amazon - 55%
- Facebook Marketplace - 22%
- Etsy - 19%
- Craigslist - 17%
- Other - 10%
- I'm not interested in nostalgia/collector's items - 10%
The good news for many EcommerceBytes readers: the market research firm found that 92% of digital consumers say they would welcome a gift purchased from a resale marketplace like eBay, Etsy, or Facebook Marketplace - particularly for nostalgic/collector's items.
Do you find the behavior of shoppers to be consistent with this survey? And what should marketplaces take away from the report?