| Tue Nov 12 2019 09:17:37 |
Do Marketplace Shipping Deals Disadvantage Sellers?
By: Ina Steiner
|
Sponsored Link
|

Shipping carriers are reportedly giving online marketplaces like Etsy a discount in exchange for making them the default shipping method on their platform. But are those marketplaces passing along the discounts to sellers, or keeping it for themselves?
If not, it's shortsightedness on the part of both parties at best - low shipping costs should help conversion rates. At worst, it's a money-grab at a time when those marketplaces are taking a commission fee on shipping costs.
USPS agreements are usually confidential, but K. Lieu noticed a mention of Etsy division Reverb in the NSA.
K. Liu said it appears the US Postal Service is giving discounts to Etsy for default placement on its site, and it wrote the following (note that "customer" refers to the marketplace):
"...if the USPS determines that it has been positioned as the "Preferred Shipping Provider" by the customer, then the customer is entitled to additional "Positioning Discounts" beyond other discounts and growth incentives included in the agreement. To qualify for these discounts, the customer must display the USPS as the default and only shipping carrier and force sellers to navigate to a different page in order to view other carrier options."
We don't know if online marketplaces pass along any "positioning" discounts to sellers. But frankly, sellers are getting the short end of the stick either way - notice in the paragraph above that in order to get the discount, the marketplace must make it more difficult for sellers to see all their options: the marketplace must "force sellers to navigate to a different page in order to view other carrier options."
K. Liu's revelations give sellers another reason to explore using third-party postage providers that offer greater transparency to sellers, not less. |
|
|