Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Nov 6 2019 20:50:30

Jordan Sweetnam Returns with New Message for eBay Sellers

By: Ina Steiner

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eBay executive Jordan Sweetnam returned to the eBay Seller Announcement Board today with another message for sellers. The head of eBay Americas rejoined the company in July after a 3-year stint at Walmart, and we covered his initial September 30th post where he addressed the change in top leadership and said eBay wanted to hear from sellers to ensure their success.

In today's post, Sweetnam announced that his colleague Marni Levine, Vice President of Merchandising, was now Vice President of Seller Operations and Engagement:

"Marni will partner closely with our product and engineering lead Harry Temkin (VP, Seller Experience) to hold all of eBay accountable for delivering only the best end to end experience for our sellers. Marni and her team will bring your voice into everything we do, reboot our engagement through events and regular touch points, and foster a strong spirit of community."

Sweetnam also addressed three key areas in his post: Internet sales tax, Marketing spend, and Category focus.

He said eBay would use its strong marketing budget to drive buyers to sellers' listings through a variety of channels: advertising, search and owned channels, social media and more. He said eBay is expanding its "channel mix." 

And he had this to say about buyer promotions:

"While we previously cast a wide net, we now have more knowledge of our customers and their behavior. This means we can use incentives to meet their specific needs, allowing us to "surprise and delight," but not rely heavily on site-wide coupons."

Sweetnam used some of the stock messaging sellers have grown accustomed to: "We don't compete with you and we never will," and "multi-year journey," for example.

He also told sellers eBay allows them to build their brand on eBay. "We allow you to build your brand on eBay, because we firmly believe eBay is strongest when you feel a strong connection to the customers - from hobbyists to small businesses, and everything in between."

We're curious if readers agree or disagree, and if you have specific concerns about branding your business on eBay. Here's your chance to weigh in.

One statement jumped out as a potential sign eBay may be open to paying more attention to non-commodity goods:

"Protecting and growing our ownable selection of things you cannot find at mainstream retailers. New: from espresso machines to the exact car part; refurbished tech and tools from your favorite brands; hard to find collectibles and comics; and the magic of mainstreet, from toy stores to local artists."

Let us know what you think of Sweetnam's second post, which you can read in full on the eBay website - keeping it constructive is appreciated! And be sure to send me promotions you encounter, we're curious what how eBay will be enticing shoppers to buy.



Comments (77) | Leave Comment | Permalink

Readers Comments

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: eBay Shill Buster This user has validated their user name.

Wed Nov 6 21:05:46 2019

This is a complete joke, we are pulling inventory from the fee churning marketplace, we do not support criminal executives like Harry Temkin, Wenig's partner in White Collar crime, sorry Harry, you are a pathological liar, you told sellers you did not go to the automated Good Til Canceled fee generation script to make more fee money.

You must think sellers are dumb, you were busted, Schenkel is busted, Wenig fired because of your Wells Fargo fee churning fraud.

So eBay can appoint and enjoin one lying fraud with another who has lied to sellers repeatedly and the site keeps getting worse, the interface is horrible, new seller overview pages in MyeBay are an abomination, Seller Hub sucks, eBay payments is a massive fraud. The only good thing about eBay is ending listings so they don't fee churn you and move inventory off of this Titanic of all marketplaces.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: pace306 This user has validated their user name.

Wed Nov 6 21:16:24 2019

Lord Almighty - this guys got more baloney then 10 delis on NYs Lower East Side.

eBay - as it is - does the EXACT opposite of what he said.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: 1st Armored Division 1971-1973 This user has validated their user name.

Wed Nov 6 21:29:56 2019

They keep charging more for less value. A receipt for disaster.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: P.Dorf This user has validated their user name.

Wed Nov 6 21:37:13 2019

I 'might' have believed him if he was saying this 15 years ago!

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: Shanna This user has validated their user name.

Wed Nov 6 22:32:12 2019

He says we can build our brand on eBay, but they are taking that away with their managed payments. They want people to say they bought from eBay, not the sellers.

The problem with eBay is there is not one honest person working there.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: eBay Shill Buster This user has validated their user name.

Wed Nov 6 22:33:44 2019

"product and engineering lead Harry Temkin (VP, Seller Experience)"

Funny title this guy has, because ever since Wenig hired this guy who he use to work with at Thomson Reuters I have had nothing but problems with eBay's product and engineering since they started fee churning all my accounts with their Good Til Canceled automated renewal script.

In addition to that, Temkin has ruined the MyeBay interface with some horrible space killing new buyer and new seller overview pages, so my Seller Experience under Temkin is one that leaves me cursing him, Wenig and Schenkel daily.

I hope the new CEO cleans house of this guys polices and cans him on day 1.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: Frank Abagnale This user has validated their user name.

Wed Nov 6 22:38:58 2019

Looks like somebody just earned himself an Oscar nomination.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: industrystones This user has validated their user name.

Wed Nov 6 23:41:17 2019

What a mountain of lies. You all say they employee lots of lawyers down at Ebay?
Are you sure you don't mean used car salesmen??
The long & winding Lie just keeps getting more bizarre by the hour.

On another note, its been about six days and i haven't received my weekly 'Updated user agreement' email yet. What gives?

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: Bubbles This user has validated their user name.

Thu Nov 7 00:13:50 2019

How is it earthly possible to build your brand when eBay hides most of your listings???????

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: Silver Ice King This user has validated their user name.

Thu Nov 7 00:33:25 2019

Ebay has been determined to kill our brands since Wenig took over and I doubt very much that we will see a difference.  it started with the elimination of customized and personalized stores and has continued with every move Ebay has made, including being the name that shows up as the Seller for all items sold through Mangled Payments.

When I see the stores being allowed to be personalized again and that includes the buyer being able to search for more than one item at a time in a store before Ebay changes it back to a sitewide search and Ebay taking their name off of all the purchases made by our buyers then i might start to believe some of what this Ebay mouthpiece is saying.  But until this begins to happen this is nothing more than the normal Ebay lip service trying to salvage their platform from completely imploding due to the incompetence that is now known as Ebay.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: BargainzBabylon This user has validated their user name.

Thu Nov 7 00:39:27 2019

The burden of proof is on you, Jordan.  

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: Cargo11 This user has validated their user name.

Thu Nov 7 01:46:08 2019

"Sweetnam used some of the stock messaging sellers have grown accustomed to: "We don't compete with you and we never will," ...

That's for d*mn Sure - Cause - We'll Hide your Listings and no one will find you!

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: ebayout This user has validated their user name.

Thu Nov 7 01:59:34 2019

Until somebody at ebay says "we are NOW showing (not 'going to show') all listings 24/7", they have nothing to say.  

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: maxmad This user has validated their user name.

Thu Nov 7 04:26:43 2019


This is fantastic news, Jordan can now apply what he has learned at Walmart, to ebay

1- Source more cheap products from China,
2- Make more money by punishing suppliers if they don't lower prices
3- Put the items that make the most money (for them) at eye level on the shelves

I can hardly wait,

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: FeelingFroggy This user has validated their user name.

Thu Nov 7 05:36:15 2019

Same hot air from the USE, WASH, RINSE, DRY, USE, REPEAT. The fools in the ivory tower are so out of touch with life they think that they are living on another planet. USE, WASH, RINSE, DRY, USE, REPEAT.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: hawk This user has validated their user name.

Thu Nov 7 05:48:29 2019

the snakes tongue is still flapping more than ever.  when you have NO sales for 2 months and still get a 2.00 fee , what does that say ?? have been selling our items all over the world for 4 decades , and know better. ebay has become our shop joke at lunch time.  

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: purpleiris This user has validated their user name.

Thu Nov 7 07:10:51 2019

I'll believe it when I see it.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: marty This user has validated their user name.

Thu Nov 7 07:17:10 2019

Jordan, Marni and Harry. Three ....

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: marty This user has validated their user name.

Thu Nov 7 07:22:47 2019

By Silver ....
"When I see the stores being allowed to be personalized again and that includes the buyer being able to search for more than one item at a time in a store before Ebay changes it back to a sitewide search "

Exactly, fortunately, I still keep the old "store front" (as the only safe thing with ebay is to not to jump on anything they suggest unless one is forced to do it) I wonder when they realize that and ruin the old store design. Remember? The old store design also allows one to have  links to custom pages, this feature is also gone in the new "design". Just pathetic. Everything that was good they ruin.

Perminate Link for Jordan Sweetnam Returns with New Message for eBay Sellers   Jordan Sweetnam Returns with New Message for eBay Sellers

by: vman This user has validated their user name.

Thu Nov 7 07:42:59 2019

Vice president of merchandising? What is it that Ebay sells? VP or seller operations and engagement? How about if you just stay the heck out of our businesses!!! Ebay has become like the worst socialist government micromanaging every aspect of our businesses. Most sellers know how to run their business and those that don't soon learn or go away. Stay out of our businesses, provide a selling venue with some basic number relating to sales and promote the site and our products. You can get rid of everything else because most businesses either don't need or want it.  

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