eBay is running a back-to-the-basics social media campaign showcasing four features with a tagline, "Time to get your search on." It lets shoppers know about (or reminds them of) features they might not think to use.
Two of them are basic features you'd expect to see on an ecommerce site - Watch List and Saved Searches. The other two features - Best Offer and Image Search - are less common.
eBay's Twitter account posted the following message on Tuesday (Oct 8, 2019 at 2:42 pm):
Have you used the latest shopping features on #eBay?
- Watch List
- Best Offer
- Saved Searches
- Image Search
Time to get your search on
People who click on the Tweet are taken to a landing page that provides a general explanation of the Watch List feature with a link that leads to a page providing information about the next feature (Best Offer), and so on, as follows:
Feature #1: Watch List
Find an item you like, but not quite ready to buy? Add it to your Watch List.
The seller will be notified, and they might even make you a better offer!
Plus, it makes finding other listings you like easier in the future.
Feature #2: Best Offer
eBay gives you the option to pay less than the sticker price.
Look for the Best Offer option on many listings, and offer the seller your desired price.
If accepted, you can save a bundle off the listed price.
Feature #3: Saved Searches
Can't find the exact item you want? Save your search and get notified as new items become available.
No more checking back repeatedly. Just opt-in to receive emails and/or push notifications on the app.
Feature #4: Image Search
eBay makes the whole world shoppable.
Don’t know the name of the item you’re looking for? Use a photo to find it instead.
It's just as easy as it sounds:
See it. Snap it. Shop it.
The last page links to another page that asks visitors, "Which do you think is the coolest new feature?" Depending on which of the four features they select, they're taken to a landing page with more information on how to use the feature.
For example, if the visitor clicks on "Watch List," eBay takes them to a page with the following explanation on how to create a Watch List:
To create a Watch List:
1) When looking at a listing or at your search results, select Add to Watch List beneath the buying options to save the item for later.
2) You can view the items you've saved to your Watch List by going to My eBay, and then select Watching.
Take advantage of this, and all of eBay's other amazing features that simplify your shopping experience and guide you to finding exactly what you want.
If the visitor clicks on "Saved Searches," eBay takes them to a page that explains how to save a search, and likewise for "Best Offer" and "Image Search."
eBay used a service called Jebbit to power the campaign. You can check it out yourself - here's a link to the eBay Tweet
that you can click on for the full experience. Let us know if you think the campaign will appeal to shoppers.