|Wed Aug 29 2018 15:34:22|
eBay Revisits the Idea of Digital Content
By: Ina Steiner
eBay missed the boat when it came to digital goods, as we've pointed out before, but that may change. An eBay executive touted his work on an initiative to launch "digital goods and subscriptions on eBay."
We don't know if the project is ongoing or if it was one of the projects eBay CEO Devin Wenig killed along with recent layoffs, but it's fascinating to see eBay revisited the opportunity.
Note that sellers can list digital content on eBay as long as they list it in the Everything Else > Information Products category using only the Classified Ad format - see the full restrictions on this help page
eBay dipped its toe into digital content in 2013 by creating a new category on its marketplace for "digital comics
," but items listed redirected buyers to comiXology where they had to create an account and purchase on that site rather than buying on eBay. (Amazon acquired ComiXology the following year.)
In June of this year, eBay announced a deal with Madefire to allow it to sell digital comics
redeemable only through the Madefire app.
To see how eBay could make digital content downloads work if it chose to do so, it's helpful to see how Etsy is doing it - here's a link to the help file
on how to download a digital item from Etsy.
So why did eBay ban digital content in 2008? eBay's Brian Burke explained it was fear of sellers manipulating its feedback system (by listing thousands of the same item). How quaint that seems today, especially in light of the success rival marketplace Etsy has had with digital content.
If eBay CEO Devin Wenig gave the initiative his blessing, would you jump in?