|Sun Aug 5 2018 20:52:28|
eBay Heralds Name Your Price Shopping at Recent Conference
By: Ina Steiner
eBay flashed a "Name Your Price" graphic on the big screen at its recent eBay Open conference for sellers. Visions of Priceline.com's "name your own price" TV commercials featuring William Shatner from the 1990s may have just popped into your head, but it may not be as radical a feature as it sounds - after all, eBay already has a make an offer feature called Best Offer.
It appears eBay is figuring out how to optimize "Best Offer" for its new "catalog" approach, where shoppers are shown product pages instead of listings, for certain categories.
One attendee explained the eBay Open slide he had posted on Twitter to an EcommerceBytes reader who asked him for more information about the feature - see the thread on Twitter
. To summarize: a buyer can initiate an offer that is sent to multiple sellers. "All catalog sellers get to see that offer and/or gets auto accepted or rejected based on sellers account settings," the attendee explained.
In addition, "If you list an item that has a pending offer you would get alerted of the pending offer and could accept the offer instead of listing."
But what if a buyer makes an offer to a *specific* seller on a *specific* listing page - would that buyer's offer get sent to all of the sellers who selling that item in the catalog? We don't know, but that could be problematic, to say the least, since the original seller was the one who got the buyer to make the offer in the first place.
The feature is based on the assumption that a buyer would feel comfortable with *any* of the sellers offering the item, with an algorithm deciding which seller "wins" an offer.
If you need a refresher course on Best Offer, here is eBay's help page
, and let us know what you think.