Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat July 7 2018 21:18:12

eBay Tests New Paid Ads at Top of Search Results

By: Ina Steiner

Sponsored Link

eBay is testing a new pay-per-click advertising program. Invited sellers can run ads that appear at the top of search results; they pay whenever a shopper clicks on the ad.

eBay is beta testing the new Highline Search Ads (HSA) for two months, starting July 2, 2018 and running through August 31, 2018. eBay will provide full credit to sellers for all HSA fees incurred during the test period.

eBay has an existing ad program called Promoted Listing Ads (PLA), which charges sellers only when an ad results in a purchase - in that case, the seller pays a percentage of the selling price of the item advertised.

Readers alerted us to the program, and a site called ScavengerLife.com was among the first to take note of the new HSA ads. Its readers discussed the differences between the new eBay ads and its existing Promoted Listing Ads - "These (HSA ads) will appear at the very TOP of the search results page...Promoted Listings don't get that kind of placement," one user noted.

Another key difference: HSA ads let sellers advertise multiple products at the same time.

Only new and refurbished fixed-price listings are eligible, and eBay states, "Motors listings are not eligible. Pre-owned, Auction, and Auction Buy-It-Now listings are not eligible at this time."

"Each ad consists of the headline you choose, three featured products, and a "Shop now on eBay" link. Our technology dynamically determines the three most relevant products to show in the ad based on each shopper's search."

eBay uses a screenshot of a search for "pool toys" to show how the ads appear: a banner above the search results shows images of three different pool floats (from a single seller) and their price, and the text: "Top picks for best-selling pool toys & floats. Shop now on eBay."


eBay explains what happens when a shopper clicks on the ad: "Each ad's "Shop Now" link directs buyers to a search results page containing all your relevant products. The three featured products link to their listing page where a buyer can add the item to cart or view its details."

Once eBay launches the program out of beta (the HSA landing page says "coming soon"), only Enterprise, Anchor, and Premium Store subscribers will be able to advertise using Highline Search Ads.

Until then, it's an invitation-only program. eBay explained, "Invited sellers were notified by email, a telemarketing call, or were contacted by an eBay representative."

How much does Highline Search Ads cost? eBay states: "Ads are charged only when a shopper clicks on your ad based on a cost-per-click (CPC) bid that you set for each campaign. The more competitive your bid, the more likely your ad will be displayed when a shopper makes a relevant search."

Sellers set the duration, cost-per-click, and budget of their campaigns. The minimum budget for each campaign is $100

You can learn more on the eBay website (you must be logged in to view the page).




Comments (44) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: pace306 This user has validated their user name.

Sat Jul 7 22:18:38 2018

More money for a service (views) that sellers should have gotten in the first place.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Grady This user has validated their user name.

Sat Jul 7 23:33:45 2018

You pay for people to view your listing. They hide it. You pay again for them to show it. Then, they show it to people who CLICK on it. And people fall for it......

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

This user has validated their user name. by: Shane

Sun Jul 8 00:45:31 2018

Really scammy.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Silver Ice King This user has validated their user name.

Sun Jul 8 00:45:31 2018

So Ebay was not making enough money from the Promoted Listings as that required a purchase.  Now they can charge the seller for every supposed click that happens on that ad.  if Ebay thinks that I trust them to accurately track the number of clicks and only bill me for my clicks they are sadly mistaken.  

Why not get your impressions/views/watches working correctly before once again adding another feature that will most certainly have glitches.  Oh yea, I remember why, because this one will make more unearned money for Ebay that nobody can dispute the accuracy of.  With a sale the Seller has something for their money, with this all the seller will have is Ebays word that these clicks happened AND that the click resulted in the buyer actually seeing that sellers item and not another sellers, especially one of their partners from China.

Anybody that falls for this deserves to be separated from their money as Ebay is promising absolutely nothing other than your ad will show at the top of the page and nothing else at all.  

The 2nd Quarter numbers must be worse than anybody was estimating as now they want more money (minimum $100) just to show your listing at the top of the page and no guarantees that anybody will click on it, see your actual listing, or buy your item.  I also just saw that the seller determines the cost of each click through so now those that pay more will have their ads shown more and obviously will receive the most clicks so that Ebay collects the most money.  I am not surprised you must be logged in to check this program out further so they can  see exactly who is interested in this program and probably tank your sales further until they offer you this option.

Ebay, you already do not have enough qualified programmers to fix the major issues that keep happening with your site, but now you want to divert their attention from those issues to once again design something that takes additional monies from Sellers without providing anything guaranteed in return.

As i said above, anybody who participates in this program deserves to be separated from their money as they have no issues just giving it away.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

This user has validated their user name. by: toolguy

Sun Jul 8 02:16:02 2018

Yet another service I will never use!

Hello eBay!

I want video's in my listings.

My favorite eBay seller just added video's to their listings a few weeks ago.

Not sure how they're doing it but I can see and play them.

I would pay .25 cents per listing to have a video.

eBay, YOU aren't listening as usual. . .

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: comments This user has validated their user name.

Sun Jul 8 06:42:43 2018

The quarterly fee increases and nickel and dimeing over ad placement has lead ebay not to riches and rewards but layoffs, coupons, and ebay buck specials.

Maybe it is time to try something that works?

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: sasikat9 This user has validated their user name.

Sun Jul 8 07:47:45 2018

A fool and his money are soon parted. On Ebay its really disgusting.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

This user has validated their user name. by: Ric

Sun Jul 8 09:19:29 2018

eBay is SO DESPERATE for revenue, what seller in their right mind would trust their click counts. This company's integrity factor is as low as their growth rate.

I would not put it past them to inflate the click per ad count so that they can collect more revenue for nothing.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: ebayout This user has validated their user name.

Sun Jul 8 10:35:45 2018

Do the inmates that run ebay ever give thought to how much in LOSS fees they never see because sellers refuse to list high dollar items for fear of a SNAD?
They're stepping over dollars to pick-up pennies.
Imagine if they had a BUSINESS person running the show.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

This user has validated their user name. by: FidoMaster

Sun Jul 8 11:31:27 2018

Next up eBay's desperate advertising monetization:
1) Fullscreen interstitial ads available for purchase (when buyers click between listings)
2) Pop-up opening new browser windows when buyer clicks 3rd-party product ad (like some of the travel sites use when price shopping)
3) Promoted Listings Plus - Floating vertical competitor banner ads that stay in place when buyers scroll down listing details
4) GrifterBuddi - eBay shopping assistant than runs in the background on your PC or mobile device leveraging eBay's exclusive "better than anyone else out there" interests-based AI technology delivering personalized GrifterBuddi curated items 24/7.
GrifterBuddi will also sing songs, tell amazing eBay facts, and tell jokes ("Offer Free shipping to eliminate final-value shipping fees!")

And just like Chucky, GrifterBuddi will be your friend 'till the end.... and never compete with you!*


*except off-site product ads and competitor products offered on the top, bottom and sides of your listing details.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: RL15 This user has validated their user name.

Sun Jul 8 12:08:58 2018


another pathetic money grab by the delusional ceo and his jabroni's

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Snapped This user has validated their user name.

Sun Jul 8 12:45:58 2018

In the example banner, it boasts ''Top picks for best-selling [stuff].''  

While sponsership by the seller is acknowledged, eBay endorses this 'advertising bait' by obtaining a fee for providing an exclusively eBay procurement path for each customer who 'bytes', from whom they also then claim patronage by economically compelled listing content, presentation, performance and fulfillment edicts to the 'seller'.  Soon they will also directly control all transaction procedure.  They will not have any ownership right nor accept any liability for the item in trade during this brokerage.

The ability to participate in this paid sponsorship is also restricted to only certain transaction methods and class of product age, without other discrimination for quality of item or seller, and thus without any validation of the veracity of the bait.

This leaves a question for the originally quoted claim:  Is the [stuff] truly advertised before it's volume might become so only because of the 'sales volume' the ad would manipulate, and any seller 'rating' eBay decides worthy and bequeaths regardless?

If not, eBay will be obtaining income by false advertising.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Grady This user has validated their user name.

Sun Jul 8 15:01:45 2018

GrifterBuddi   LOL

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Grady This user has validated their user name.

Sun Jul 8 15:05:23 2018

They aren't showing your item now, so you would pay additional fees based on their good word as to how many people they show it to now that you paid extra? Yeaaaahh.... that makes sense !!!! If you already know they lie, and they lie, and they lie, and they lie, why throw more money at them and believe their numbers?

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Grady This user has validated their user name.

Sun Jul 8 15:07:14 2018

Next week they will announce a new program where you can pay extra fees for certain features to work correctly, such as photos, messages, watch/view count, tracking etc.  

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Silver Ice King This user has validated their user name.

Sun Jul 8 15:46:15 2018

@Ebayout

Exactly !!!  Could not have said it better.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: Grady This user has validated their user name.

Sun Jul 8 17:54:00 2018

The mob telling you that if you pay them a "fee" they may let a few customers in your front door. They decide if, when, and how many.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: ebayout This user has validated their user name.

Sun Jul 8 18:01:36 2018

Get ready for it:
Listing fee: $1
Showing fee: $2
No sale fee: $3
Re-list fee: $4
...but you get a 50% discount if you offer free returns.

Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

by: maxmad This user has validated their user name.

Sun Jul 8 18:29:23 2018

why on earth would you pay ebay pay per click, then on top pay FVF to ebay for items, and pay ebay FVF on shipping, when you could just as easy use Google ads which has a billion times more traffic, and drive customers to your website, with no FVF at all,

I think ebay is counting on the not so smart desperate sellers,





Perminate Link for eBay Tests New Paid Ads at Top of Search Results   eBay Tests New Paid Ads at Top of Search Results

This user has validated their user name. by: Ming the Merciless

Sun Jul 8 19:25:07 2018

Only ebafia's favored few will be participating.

Two ways to get of this newest abomination:

1. Never click on one of these ads

2. Click hundreds of times.

This will also lead to competitors trying to ruin competing sellers using this fool's errand.

As long as ebafia continues to deprive MOST sellers of sales using these anti competitive contrivances, the worse overall sales will be.

Ebafia grows when most sellers grow -- not just a few your handpicked darlings.

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