Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon June 11 2018 09:42:11

eBay Sellers Furious over New Easy Pricing Feature

By: Ina Steiner

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A seller posted screenshots showing a new feature eBay is testing called "Easy Pricing." eBay displays the following message when she lists or re-lists items:

Make sure your item gets sold
Starting 10 days after listing, we'll lower the price (5% every 5 days) until your item sells or gets to $xx.xx. We'll notify buyers who showed interest each time the price drops. Turn it off anytime by going to your listing."

eBay provides her with two options in order to close the dialog box: "Turn on Easy Pricing" or "Maybe next time." 

One screenshot showed a price of $16.50, another showed a price of $2.40, so it appears the price floor for each listing is based either on the seller's starting price or a price determined by eBay's algorithm.

To say the feature is unpopular with those participating on the thread where the seller posted the screenshots would be an understatement. Some said the feature would deter shoppers from making purchases and would instead wait for prices to drop.

This is just the latest example of policies and features designed to pressure sellers to lower prices.

One seller suggested an alternative feature: "If they have a lower the price button then I also want an increase the price button. Every 5 days the price goes up so buyer/bidders if you want it at this price you need to act right now!  I've actually used that method quite successfully when selling horses ... this is the price today but guess what, tomorrow it might go up."

Others pointed out it was counter to a new policy eBay just introduced in which sellers must wait 14 days before they can put items on sale through the Markdown Sale feature of eBay's Promotions Manager tool. (The 14-day waiting period applies to the US, UK, Ireland, Germany, France, Italy, Spain, Switzerland, and Austria. The waiting period in Australia is 7 days):

New markdown sale event requirement
Starting June 25, 2018, you must list your item for 14 calendar days at the same price before you can create a markdown sale event with Promotions Manager.

We recommend that you list your item at a competitive price before you create a markdown sale event. For many products, pricing recommendations are provided as you list and under the Growth tab in Seller Hub.

When one seller said they didn't mind the new Easy Pricing feature as long as it remained optional, others pointed out that eBay has a history of making optional features mandatory, including Immediate Payment Required and Best Offer.

One seller highlighted the consequence of the new feature when they wrote: "Note to self: Put listings on Watch List. DO NOT BUY them. Wait for the price to drop every 5 days instead."

So far, only one seller has reported seeing the new eBay Easy Pricing feature.

The tactic is reminiscent of Filene's Basement ''automatic markdown system" described in this 1983 article.




Comments (63) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: FeelingFroggy This user has validated their user name.

Mon Jun 11 10:57:16 2018

We love it. BUT then again we are closing down all of our anchor stores come Oct 1. Makes it so much easier to get rid of the junk without tossing it in the garbage. And yes we do have a shipping cost on each item. Never have done free shipping. SO FLEECEBAY REDUCE AWAY.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: Flying Childers This user has validated their user name.

Mon Jun 11 11:11:42 2018

What is it with these platforms- both Ebay and Etsy?  

Why the race to the bottom?  None of this destructive behavior makes any sense.  Sooner or later there must come a time when sellers will either revolt or else leave in such droves that both E's will have to return to their original business models.

Sadly, I don't think this will be in my lifetime.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: hopeforthebest This user has validated their user name.

Mon Jun 11 11:31:33 2018

I've got to say the 'buy it now, it goes UP 5% in 5 days' idea is a REAL winner, which means it will never, ever happen.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: iheartjacksparrow

Mon Jun 11 11:49:59 2018

So if a seller has a super-rare item, the only one for sale online, eBay will reduce, reduce, reduce until it sells for way below the item's value? Sounds like a great plan, eBay. I'd be turning off that feature so fast I'd set a new speed record for opting out of an eBay scheme.

The second quarter report must be showing negative growth if eBay is trying one thing after another to get sales.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Rexford

Mon Jun 11 12:01:03 2018

Not gonna happen. I will leave before it does.

They have gone way too far. eBay IS NOT a platform.  They want their hands in every aspect of my business.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Rexford

Mon Jun 11 12:04:21 2018

We relist using a third party (SSB) and "sell similar".  I need to reach out to them to see how this will work, but this one definitely needs an "opt out" for bulk listing.

If anyone knows how to control the thieves and eBay and keep them out of my pricing decision please let me know.  

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: FeelingFroggy This user has validated their user name.

Mon Jun 11 12:08:20 2018

@ Rexford

Leave and go elsewhere. OR stay and continue to let them play with you. ONLY TWO CHOICES

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: JQ This user has validated their user name.

Mon Jun 11 12:16:15 2018

Jack, you must have been involved with the eBay insanity too long. You actually used the term "negative growth" without the scare quotes around it.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: extremetm This user has validated their user name.

Mon Jun 11 12:19:58 2018

If ebay removed the 'option' and changed prices on their own without the member's permission, that would be called Tortuous Interference and may even violate some anti trust laws.

I'm pretty sure at some point the backlash of these 1001 frenzied changes is going to backfire and this desperate company is going to be in a lot of trouble.

The whole lot of the morons running this site belong in a rubber room. It's embarrassing already.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Ming the Merciless

Mon Jun 11 12:24:15 2018

This is illegal.

File complaints with the consumer protection division of your state attorney general today.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Marie

Mon Jun 11 12:39:15 2018

@jack

Fortunately for sellers it is an option not a requirement.

@ming

How is it illegal if the seller selects to use the option?  How can the seller report a wrong doing by Ebay to the AG's office if the seller said it was OK for Ebay to do this?

*********************************************************
****
This
is certainly not an option I'd ever uses, but I guess for some sellers it may be handy.  But not for me to be sure.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Rexford

Mon Jun 11 12:49:02 2018

Ina, I don't know if you have a way of finding out if this applies to both small sellers and eBay's big enterprise sellers (those who negotiate lower FVFs and other perks with eBay), but I'd bet money that it only applies to eBay's small sellers.  If that is the case, I'd also bet that it is just another attempt by eBay to run small sellers off the platform.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: wilburnet This user has validated their user name.

Mon Jun 11 13:53:08 2018

Regular ebay buyers are not stupid and have caught on to Ebays tactics.  Now they just wait with items in their basket for something exactly like this!

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Rexford

Mon Jun 11 13:59:40 2018

wilburnet, yes, and eBay sellers are on to eBay's tactics as well.  Which is why they are so furious.

At some point eBay's tactics will backfire on them big time.  With legal ramifications I hope.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: lessthanthreerecords This user has validated their user name.
Web Site

Mon Jun 11 14:45:13 2018

For once, eBay actually has a decent idea.  And I always say, if you have a good idea, why limit it to one group of people?  If it's so good, apply it to everyone!  So for every 5 days an item doesn't sell, eBay lowers the FVF a seller pays by 5%.  If an item doesn't sell for 100 days or more, the seller pays NOTHING!

Ina, could you send this suggestion to eBay and see if they REALLY like their next great idea?

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: maxmad This user has validated their user name.

Mon Jun 11 16:45:55 2018

Ebay makes no investment, pays nothing, stocks nothing, ships nothing, and is not at fault when something goes wrong, so at the end of the day, they have absolutely no concern about what happens to ANY item or any seller on ebay, so it's only fitting they try and con you to opt into every retarded idea they dream up to make a sale,  

If a seller is that stupid enough to go along with every con ebay dreams up, it's their own fault,

Ebay is an out of control company, that is willing to give your item away free If you haven't figured it out by now, then you need to seek some serious medical attention, because something is really wrong with you

We're not fooled by ebay This ebay con is simply laughable, we did tons of sales from our 3 websites this weekend, paid NO FVF,  paid NO FEEs on shipping, NO problems, NO EBAY ,



 

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: pace306 This user has validated their user name.

Mon Jun 11 20:09:49 2018

LMAO FREEbay

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Ric

Mon Jun 11 20:22:38 2018

There may be a way to turn the tables on eBay with this one.....

Go ahead and opt in, but mark your item up by 50% first. eBay will drop the price by 5% every 5 days and they will notify buyers as well - that's likely a boost in visibility as well as free advertising for you courtesy of eBay.....

Now even if your item sells on the last day, eBay's repeated 5% automatic markdown may just bring you a higher price than you originally listed it for in your previous listing, and you will have used eBay's horrible system to YOUR ADVANTAGE instead of theirs.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

This user has validated their user name. by: Rexford

Mon Jun 11 20:28:53 2018

On top of it all, returns on eBay have skyrocketed.  A return on any other site that we sell is rare--perhaps one in six months on each site.

On eBay?  The return rate has increased exponentially.

eBay has become a monumental waste of time.

Perminate Link for eBay Sellers Furious over New Easy Pricing Feature   eBay Sellers Furious over New Easy Pricing Feature

by: Grady This user has validated their user name.

Mon Jun 11 21:06:49 2018

@maxmad   I couldn't have said it any better myself.  

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