Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri June 1 2018 23:31:28

eBay Invites Local Businesses to Advertise Their Services

By: Ina Steiner

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eBay is launching a "local services advertising business" that is already available in the UK and will expand to other markets soon, according to CEO Devin Wenig.

eBay sellers already have the option to advertise their products through the Promoted Listing program, and now local businesses will be able to advertise their services in display ads on the site, such as wedding photographers and interior designers.

It's a self-service program - businesses set up an account, create their ads, set a budget and schedule their ads, and define who and which products they wish to target. "For example," eBay explains, "if you own a handyman business, you may want to target the Home & Garden category with a sub-category of DIY tools."

The ad platform is powered by DanAds, an ad tech company based in Sweden that allows publishers to offer self-service advertising.

UK businesses can advertise on the eBay.co.uk homepage, search results pages, listing pages, and My eBay pages. The minimum ad budget is £10. 

eBay says the ads are more effective than social networking sites or general interest sites because they're reaching shoppers who are in a buying mindset, thus more likely to be receptive to advertising.

eBay had depended on third-party merchants to advertise their goods on its site through its Product Listing Ads, but that meant sending shoppers off of eBay. For example, PLA ads on eBay might have sent shoppers to retail websites NiemanMarcus.com or Nordstrom.com when viewing clothing.

eBay reduced its reliance on those ads last year, hoping ads from its sellers would make up the difference. It continues to accept ads from large brands for non-competitive offerings, such as insurance companies.
 
eBay is hoping the new easy-to-use platform will prompt local businesses to advertise services, from car repair to plumbing. You can check it out here (available in UK), and let us know what you think: good or bad for sellers.



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Readers Comments

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: Ming the Merciless

Sat Jun 2 02:02:15 2018

What else can Wenig and Cupcake do to distract buyers from our listings or, worse, once again take them offsite?

Any company seriously considering scheme should be made aware that taking buyers offsite wasn't effective when did it before and won't be effective now. Additionally, you will engender a lot of hostility from sellers.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: geoffreymason This user has validated their user name.

Sat Jun 2 07:43:06 2018

I don't give a f**k what ebay does anymore. Nothing but cheapsters and scammers. I'm getting out.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: futervest This user has validated their user name.

Sat Jun 2 08:30:28 2018

I sold on eBay for ten years and was doing good until policy change and they squeezed me out for Big box so NO I would not advertise with them They dont want my money on sales they don need it on advertising.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: iheartjacksparrow

Sat Jun 2 10:24:37 2018

Obvious sign of desperation. eBay apparently is not making enough on promoted listings paid for by its sellers, so they have to look elsewhere for a revenue stream. Just when you think they've run out of ways to squeeze out a few more dollars, they come up with a plan like this.  

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: ebayout This user has validated their user name.

Sat Jun 2 11:11:22 2018

Just brilliant...now they're throwing uncooked spaghetti at the wall.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: Rexford

Sat Jun 2 18:23:28 2018

They don't have the first clue about knowing how to effectively run an ecommerce site therefore they are going to try their hands at advertising.

Pathetic company wandering aimlessly with no direction whatsoever.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: Ric

Sat Jun 2 19:51:54 2018

eBay tells sellers who pay fees to place listings that those listings may or may not appear in search results.

If the same principle (nothing for something) applies here, advertisers will join buyers and sellers as people who drop eBay like a hot rock.

Buyers already hate the ads eBay places on listings, now they will be even more incensed at these new display ads.

eBay will not be satisfied until their corporate greed drives off every last buyer and seller.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: Snapped This user has validated their user name.

Sat Jun 2 21:47:56 2018

There are thousands of free aps out there that also inject, interrupt, and infest advertising on almost every other screen.  For those, the ads are so annoying, that even the developers offer an ability for a user to 'pay' a fee to use the ap, that also then will remove all the adinterruptus.

And people pay that fee, just so they don't have to see those ads.  Because that's not what they opened the Ap for.  Those that don't have a higher tolerance and ability to ignore them.

There's a message there somewhere.  Annoying ads (by placement or content) will be ignored.  Sometimes purposefully, to the point of boycotting the 'offending' product completely, if not the venue itself, eventually.

Now, it they would only LISTEN.....

And speaking of messages, here's one for potential advertisers:  Does eBay tell you when they collect your ad fees, that there is no guarantee that the listing(s) targeted for your ad will even be shown?  

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: The End

Sat Jun 2 22:32:06 2018

No Thanks.
I just put a sign on my car .
:o)

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: ebayout This user has validated their user name.

Sun Jun 3 00:28:01 2018

I watch a comedy show about 3 nites a week at 10PM.
At 10:13, I know that 5 minutes of commercials are on the way.
I zone out, get a drink...whatever. Being in Texas, I'm vaguely aware there are more than a few truck commercials.
Point being...if you're in the process of doing something you ENJOY, what fool thinks it a viable idea to tap on your shoulder and in effect say "stop what you're doing and see/READ my commercial".
ebay, for one...

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: sasikat9 This user has validated their user name.

Sun Jun 3 07:32:00 2018

We use Firefox as our brouser. They have an app called adblocker. Best thing since daylight. Blocks all the ads, expecially the flash type. Also gives a running account of how many ads they block on a page.

Ebay is cleaned up with this. What is left is just Chinese junk anyways so never look at them.

Our problem is we haven't bought anything on Ebay in months. Have found that instead of spending minutes trying find what we are looking for its so much easier to go to Amazon.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: Rexford

Sun Jun 3 08:10:55 2018

Snapped says "And people pay that fee, just so they don't have to see those ads. "

Or they use Chrome's AdBlock Plus.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: Chicago48 This user has validated their user name.

Mon Jun 4 07:17:49 2018

@Ric:  Amz does the same thing.  And they're getting a boatload of 3rd party sellers.  Hasn't hurt their business.  I have seen those ads, but I'm in Chicago and if I want a local wedding photographer I would go to Craigslist, or FB, or the local Chamber of Commerce.  I doubt anyone pays much attention to the ads.  If this were a national business, a franchise, then I may want their services.  But local?  I go local.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

This user has validated their user name. by: Ric

Mon Jun 4 10:48:18 2018

@Chicago48 "Amz does the same thing.  And they're getting a boatload of 3rd party sellers."

Agreed.... then again, Amazon is growing at double digit rates and sellers grow as well.  

On eBay, their inept management stifles buyer and seller activity to the point that growth remains in single digits, and that tide does not lift all seller boats.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: Chicago48 This user has validated their user name.

Mon Jun 4 11:11:28 2018

@Ric, EB can't be Amz.  And Bonanza can't be EB.  And Posh can't be AMZ, and vice versa.   The criticisms of how EB operate are non-sense.  I can lodge a bunch of complaints against AMZ, but it's useless.  In fact, I write letters to Jeff and am on the phone with Seller Support almost every week about something and just hope that they make changes.  if EB were to sell out to another company or go away, a lot of us would rise up in protest.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: pace306 This user has validated their user name.

Mon Jun 4 23:27:46 2018

As usual, its say one thing then do another.

eBay already owns a classifieds website and thats EXACTLY where these things belong.

Is anyone's memory that short that they dont remember the crack down last month on "supposed" off eBay sales - and eBays constriction of communication?????

eBay says "dont make off eBay sales, dont talk about off eBay sales, dont give out contact info", yet they take YOUR BUYERS off site with these kinds of ads!

Its like the garbage on returns and eBays help page on it - %100 lies. "Items MUST come back as recieved" yet in the 2000+ eBay employees - there isnt ONE that will ensure that things happen that way.

Its another case of double speak - do as I say, not as I do.

And its any wonder why people like me say "take as much advantage of eBay as you can, make off site sales, make off site connections - rip eBay off as much as possible" ...... because if you dont do it to them - they will to you when ever possible.

San Jose is nothing more then the Sopranos of online selling.

Leaning on people, bullying, threats, intimidation, theft, fraud - its Tony Soprano but in CA not Jersey. (oh and btw - those are Devin Wenig/The Grifter (LMAO SELLER ADVOCATE MY @$$)/Johnny Cupcakes GOOD qualities.

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: Whatever This user has validated their user name.

Tue Jun 5 02:21:32 2018

Just in case you missed the memo

Ebay is no longer a selling venue

They are now simply a paid advertising agency

The greedy corporate monster is hungry

Don't feed the monster

Perminate Link for eBay Invites Local Businesses to Advertise Their Services   eBay Invites Local Businesses to Advertise Their Services

by: HardWorkingSeller This user has validated their user name.

Tue Jun 5 09:47:40 2018

Yet more extraneous clutter, and above the fold.  Are they still selling content for this location that starts playing sound with no action by the reader?

As soon as someone comes up with a product that populates a private web store by migrating eBay listings, they'll clean up.

The way to go is taking charge of your own presentation without eBay hiding your content and replacing it with endless suggestions that the buyer who clearly liked your photo and title click out of your listing to buy something from someone else.

If someone can automate that currently manual process eBay will have some real competition to deal with.



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