|Tue May 15 2018 16:59:05|
eBay Pays Big Bucks for New Buyers through Referrals
By: Ina Steiner
eBay is drumming up new users with an unusual referral promotion. "Share your love: Get $10 when friends shop eBay. They'll receive $10, too!" The email invitation goes on to state:
"You shop on eBay all the time, but what about your friends and family who don't? For a limited time, refer your friends to eBay and we'll give you both $10 once they've made their first purchase."
The referral promotion is by invitation only and is for a limited time (unspecified). Participants can earn a $10 eBay voucher for each person they refer who registers for an eBay account and makes their first purchase on eBay.
In addition, some participants can earn a $10 eBay voucher when they refer existing users who haven't made a purchase on eBay in the last 12 months, if those users make a purchase on eBay.
Invited participants can earn up to a maximum of $100 referring friends to eBay.
Since eBay is giving both the referrer and those referred each $10 when a sale is made through the program, it means eBay is paying $20 a pop to drum up new buyers.