Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Feb 15 2018 20:39:15

eBay May Wrest Control of Prices from Sellers

By: Ina Steiner

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eBay wants more control over the prices of goods on its marketplace, and it may even be willing to subsidize sellers in order to goose sales.

eBay sent a survey to sellers telling them it was considering a variety of ways to help sellers maintain price competitiveness without compromising their margins. 

It described several practices it was considering and asked sellers for their feedback:

Flexible Pricing
"With flexible pricing, eBay sellers would be able to provide an upper and lower boundary on price for any item they choose, according to their desired margin. eBay would use this information to dynamically adjust the price within this range according to market data, increasing the likelihood of conversion while insuring an acceptable margin."

Price Adjustment
"With price adjustment, eBay sellers would not be required to supply a price range for their items. Instead, if eBay's data indicates that an item price is high relative to the market, eBay could opt to adjust the price in order to increase conversion. Sellers would receive the same margin as they would on a sale at their full asking price. The discount provided to the buyer would be absorbed by eBay."

Note that only one seller has forwarded us the survey questions thusfar, and eBay doesn't confirm or deny the existence of surveys it runs. (Update: a second seller emailed us about the survey before this story ran, and other sellers have confirmed its existence after publication.)

eBay is already providing "guidance" to sellers during the listing process and in Seller Hub and even through email campaigns, but as has been reported here, many sellers remain unimpressed with eBay's advice about the pricing of their items.

There are already tools that sellers can use to change prices on the fly on their listings on eBay, Amazon, and other marketplaces, called "repricers." They are not without risk. We've reported in the past how repricing can go terribly wrong if systems are not in place to prevent prices from falling too far. And sellers are prohibited from advertising prices below MAP for certain items, otherwise risking their relationships with suppliers.

What do you think of the idea of eBay taking over pricing of sellers' listings through repricing or price adjustments?



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Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: FeelingFroggy This user has validated their user name.

Thu Feb 15 21:20:32 2018

Why don't the morons just purchase my inventory and sell it themselves for whatever they want. Weing and company have no idea what a nightmare Ebay is becoming.....To prevent negative experience for the buyer Ebay is coddling, burping and changing diapers for them. All the while they don't worry about the negative experiences of the seller. This is going to be a very rude awakening for them when they realize that all they have left are the large sellers who pay nothing and I guarantee you won't be bullied into price cutting by anyone.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: thriftyone This user has validated their user name.

Thu Feb 15 21:40:42 2018

Devin in the past has mentioned embracing what made Ebay unique and not trying to be Amazon; to quote him:

"I'd rather have a billion unique items that arrive in three days than a billion commodity items that arrive in an hour," he said. "That's our business and that's why we’re unique."
What a crock of ****

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: sellerchick This user has validated their user name.

Thu Feb 15 21:55:29 2018

How about booting off the Chinese Counterfeiters who CAUSE the price disparity in the first place. So ridiculous to compare "like items" in this market for price disparity. It's Apples and Won Tons!!

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: Snapped This user has validated their user name.

Thu Feb 15 22:52:31 2018

Nobody seems to be getting it yet.  If you want to sell on eBay, give up your labor, your voice, your entrepreneurial identity, your visibility, and half the value of your product, and you too can become an eBay supplier, soon to be compensated at their convenience - IF there's no 'glitch' in both process and system.  

It's all they have left as a desperate hope to undisrupt themselves.  And all you will have left if you haven't left by then.  

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: cfrphoto

Thu Feb 15 22:55:23 2018

eBay does not have useable market data for one of a kind collectible items.

If eBay starts adjusting prices based on "market conditions", buyer demographics or voodoo, buyers will find ways to game the system by repetitive viewing until a low price is offered or opening multiple buying accounts to avoid pricing bias.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: eXtinctBay

Thu Feb 15 22:56:54 2018

NO WAY IN HADES will I ever let ANYONE change my pricing.

Except three people: ME, I, and MYSELF.

It's my item and MY CHOICE what to sell my merchandise for. PERIOD.

End Of Story........

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: pace306 This user has validated their user name.

Thu Feb 15 23:07:06 2018

Giving eBay ANY control over your listings is a receipt for disaster.

As you can tell from the topics Ina has been discussing- eBay has no clue how to grow their marketplace and that should scare EVERYONE.

This idea makes no sence at all and is not needed.

These people are D grade smart.

#ebaysellerscounttoo

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: epuise

Thu Feb 15 23:15:09 2018

Eliminate the Race To The Bottom Chinese Sellers & Strong arm USPS into giving US their discounts... Problems solved.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: chester This user has validated their user name.

Thu Feb 15 23:17:09 2018

No! Hell no!!  eBay is NOT going to set my prices.

I only have about 25% of the number of listings there than I had 10 years ago, since I've pretty much abandoned eBay as a selling site, but them thinking that they're going to set my prices would result in me pulling the few listings that I have remaining there.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: Royal Presence This user has validated their user name.

Thu Feb 15 23:19:05 2018

Entirely nuts.  How can they do that?  I haven't been on ebay to buy or sell for about ten years.  Ridiculous that they would be so controlling.

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by: BobNJ This user has validated their user name.

Thu Feb 15 23:25:56 2018

I sell collectibles and eBay has no clue what might make one item work $1 while another very similar item might be worth hundreds of dollars. There's no way I would ever let eBay control my pricing. In fact since my category on eBay has fallen apart, new non-collector sellers have stepped in and are trying to sell very common items for ridiculous prices and nothing is selling so none of the knowledgeable collectors even bother looking on eBay any more. A category that used to have thousands of items listed all the time now is lucky to have 300-400 items on eBay.  

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: toolguy

Thu Feb 15 23:37:06 2018

eBay has no idea what my used American made tools are worth!

They ain't made in china. . .

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: Rural artist

Fri Feb 16 00:05:27 2018

I have to laugh at eBay pretending they can compete on the same existence as Amazon: “Hello! Is anybody Home?” Go to Goodwill online. They have no problem selling or charging whatever they want for shipping and handling. And yes the Chinese have graced us with cost savings but  have ( by our government) some unfair advantages.  

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: donald This user has validated their user name.

Fri Feb 16 00:06:14 2018




For me I think is a bad thing. It will attract more fraudulent buyers.  

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: Rural artist

Fri Feb 16 00:12:57 2018

And I also think Ebay does not work for a seller. Take shipping, why are you taking a cut the same tiny (not full negotiated discount, discount they are receiving for volume) you give sellers. Scrap everything you think you know in the late 90ty’s on up and go back. I look constantly for another route to sell on.  

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: LasVagueness

Fri Feb 16 00:37:36 2018

Color me incredulous. How would that work? Say I buy a handbag for $500 and sell it for $650. eBay reprices it for $600 and absorbs the extra $50? That makes no economic sense. What if I price it at $700 or above? How would eBay know my margin? Anyone?

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

This user has validated their user name. by: DeathFromAbove

Fri Feb 16 00:38:25 2018

"With price adjustment......sellers would receive the same margin as they would on a sale at their full asking price. The discount provided to the buyer would be absorbed by eBay."

Oh, in the beginning I'm sure.

No one will want to sell here any more, because it's like having big brother watching your every move, and it's not even to anyone's advantage. Sellers know their niche and are pretty good at setting prices.  "AI" isn't going to get it done without breaking everything.

Board needs to dump the idiot leader before he puts them in the ground.  Trying to be amazon will never work, you idiot.  Time to veer onto another vector.  This guy is like a toxic privileged landlord, who has no faith in anyone - even the best possible tenant, and demands perfection and complete micro control, where it's IMPOSSIBLE.  eBay didn't get huge by handholding every seller and watching them like the surveillance police.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: Paul W This user has validated their user name.

Fri Feb 16 01:53:52 2018

As if eBay would have a clue that my dining car plate with two green pinstripes is worth 10 times as much as a similar one with one gold pinstripe.  Or what my profit margin is on either one.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: CardyChung This user has validated their user name.

Fri Feb 16 02:35:34 2018

eBay has been trying to buy turnover by funding the everything 5% or 10% off for a quite a while.
Letting eBay set the prices for me is fraught with danger. I wouldn't cede control and let someone be in charge of my profitability.
It'd be much better to use an eBay repricer software to dynamically reprice my listings.

Perminate Link for eBay May Wrest Control of Prices from Sellers   eBay May Wrest Control of Prices from Sellers

by: Marie This user has validated their user name.

Fri Feb 16 02:49:15 2018

@ruralartist

Would you mind being specific.  What carrier rates are you seeing that Ebay is not giving the full discount on that they are suppose to?

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