|Mon Nov 12 2018 21:49:39|
eBay Makes Major Pricing Gaffe in Email to Bidder
By: Ina Steiner
Imagine the bidding for your eBay auction has reached over $250, but eBay tells bidders they can buy it now for $200. What?!
A reader sent us an email she received from eBay today showing a diamond ring on which she had bid. eBay sent the email to remind her that the auction was ending in 3 hours, 31 minutes, and 41 seconds. But in its email (underneath the title and next to the photograph of the item), eBay displayed the following text:
"Current bid: $257.00 (or buy it now for $200.00)."
Expressing sympathy for the seller on whose auction she had bid on, the reader wrote to us, "Thank God you really can't do it." Not every bidder would feel that way if presented with a way to save money on something they thought worth bidding on.
Looking at the auction listing's bid history, it showed the auction had a starting price of $150.
We checked later and the auction ended for $433 - no thanks to eBay's blunder.
Unless a bidder informs them, sellers would have no way of know this was happening to one of their listings. If any bidders approach you about a "buy it now" price for one of your auction listings that's lower than the current bidding, this may be why.