
Surprise: eBay sellers want to keep feedback. It isn't just that sellers believe the positive feedback they accrue will give shoppers more confidence in buying from them. They also really enjoy it. "Some of the comments are truly a hoot and quite uplifting," one seller wrote.
That's one of our takeaways from a survey we conducted this month - you can find the full results in Sunday's issue of EcommerceBytes Update.
Here are some additional comments sellers made about the positive aspects of eBay feedback:
"I think having numerous five-star feedback examples with glowing reviews which recognize high quality products and the highest standards of customer service are important to maintaining a solid reputation as a seller on eBay. It would be a big mistake to further limit or eliminate feedback on eBay."
"Keeps me focus on my selling performance."
"Sometimes gives me a needed moral boost to know I have happy satisfied customers."
"The ability to thank my customer and praise them publicly; plus I think that giving feedback to the buyer makes it more likely that we’ll then receive feedback from them."
"Positive feedback conveys trust and professionalism and is essential for pricy merchandise, electronics, and items subject to high returns."
"I like getting confirmation from the buyer that they have received the item and are satisfied with the purchase. I also enjoy reading the positive feedback, for many of mine aren’t just generic messages, many people take the time to leave a personal feedback."
What is not surprising about the survey results is that sellers want to make some major changes to feedback. The one-sided system (sellers can only leave positive feedback for buyers) makes them subject to extortion from buyers, they say, and the inability to get eBay to correct unjust feedback from bad buyers and from competitors causes some anxiety.
Sellers shared much more about what they like best and least about eBay feedback. Take a look at the
survey results in Update and let us know what you think! Thanks to everyone who participated, we'll have more on the survey results in this week's Newsflash.