eBay reversed an unpopular pricing policy that limited sellers who use its Markdown Manager tool. Don't look for an announcement on the seller board, however - it was posted by an eBay moderator when sellers discussed the issue on the company's forums on Monday.
The initial policy restricted sellers when creating a markdown sale event with Promotions Manager: sellers had to have an item listed for 14 days at the same price before they could create a sale. The policy was announced as part of the Summer Seller Update on May 22nd and went into effect on June 25, 2018.
At the time, eBay said, "We recommend that you list your item at a competitive price before you create a markdown sale event. For many products, pricing recommendations are provided as you list and under the Growth tab in Seller Hub."
And in the Summer Update FAQs
, eBay explained, "To ensure price transparency to eBay shoppers, you will be required to list your item for 14 calendar days at the same price before you create a markdown sale event with Promotions Manager."
It was an unpopular policy, and the same week, eBay sent a letter
* sellers telling them they were exempt from the policy restriction: "We wanted to let you know that we have exempted your account from this requirement. You will continue to be able to create markdown sale events for listings without a wait period." That only made the policy more frustrating for those not exempted.
When sellers discussed whether eBay was uniformly enforcing the policy in a thread on the eBay boards yesterday, a moderator piped up with news of the policy reversal:
"I am happy to confirm that starting today; you can create immediate markdowns using Promotions Manager. We appreciate the feedback we received after our first announcement and we are committed to considering all input we receive from our sellers. If there are any changes made to this decision in the coming year, you'll be informed right away. As we move into the holidays, our biggest priority is ensuring you have an easy and successful selling season. Thank you for selling on eBay."
It's interesting to note that the wording leaves wiggle room for eBay to revert back to the policy restrictions after the holidays.
Also note that in July, eBay walked back
another part of the Markdown pricing restrictions: "Sellers can now add items to a markdown sale event even if the listing was previously in another sale event within the past 14 days as long as the listing price has not been changed." That change was announced on the Seller announcement board.