Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Sept 26 2017 22:18:15

Etsy Runs Generous Promo to Goose Buyers

By: Ina Steiner

Sponsored Link

Etsy is running generous promotions to goose buyers, giving them a total of $15 in credits when they make a purchase. One promotion entices first-time buyers and runs from September 21st through November 20th. The other promotion is for existing buyers and runs from September 26 through September 28th.

New Buyer Promotion
Get a $5 Etsy credit towards each of your next three purchases when you spend $30 or more on your first purchase on Etsy.com. Once redeemed, Etsy Credits may be used at any time.

Existing Buyer Promotion
Get a $5 Etsy credit towards each of your next three purchases when you spend $25 or more in a single transaction on Etsy.com. Once redeemed, Etsy Credits must be used by 12/31/17.

Both promotions encourage buyers to make four purchases each (the initial purchase, and then three additional purchases). What do you think of these kinds of promotions - will they help boost sales from new and existing buyers? How do you think marketplaces like Etsy should be spending their marketing dollars?




Comments (16) | Leave Comment | Permalink

Readers Comments

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: futervest This user has validated their user name.
Web Site

Wed Sep 27 12:27:41 2017

These kinds of promotions are great if Etsy is footing the bill. and will always foot the bill. But most marketplaces you are already at the lowest price possible and as soon as the host site sees it works and they make more money from it the pass the bill on to the Sellers. Next thing you know it's a giveaway market like eBay Do what we say if you want your ads seen.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Flying Childers This user has validated their user name.

Wed Sep 27 13:34:36 2017

This promotion is not half as effective as a good advertising campaign.  Among other things, Etsy needs to do real advertising in NY City where they are headquartered- maybe on local cable and radio plus billboards and on buses.  NYC is the biggest shopping market in the world.

Also, nationwide they need to advertise as well.  You mean with all those geniuses they have working there they can't figure out how to promote their own site?

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

This user has validated their user name. by: The End

Wed Sep 27 19:39:05 2017

I take insult with this lunacy.
I don't want my buyers "goosed", "massaged", or otherwise persuaded.
It is "DeClasse", a white trash sham, a scheme to ream.
LEAVE 'EM ALONE.
I'd like to GOOSE ETSY 'til they put back the REAL STATS before they wrecked everything. And have fun watchin'  'em walk bowl legged when it's over  :o)

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Flying Childers This user has validated their user name.

Wed Sep 27 19:54:30 2017

The End- yours was the best comment I've read in long time- especially the part about the bow-legged walk.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: ssweet This user has validated their user name.

Thu Sep 28 00:05:28 2017

Etsy is going to bend its sellers backwards. When they forced sellers to switch to integrated paypal or lose credibility and trust by not having the guaranteed purchase badge, they really hurt those of us who used paypal based loans (that don't affect credit ratings) to cover expenses during slow times. Now sellers will have to have discount sales or offer free shipping to stay competitive. Bringing new customers in because of cash discounts will bring in people who are only interested in buying when there's a sale. Etsymart has come to town. Once it prided itself on unique handmade items from creative makers.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Chicago48 This user has validated their user name.

Thu Sep 28 01:27:21 2017

The problem with Etsy is that no one knows what Etsy is.  They hardly do any advertising.
I see Zullilly advertised across the internet more.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Noneya This user has validated their user name.

Thu Sep 28 02:13:04 2017

Sadly Etsy used to have both top quality makers and buyers of quality goods.  

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

This user has validated their user name. by: The End

Thu Sep 28 03:26:24 2017

Dear Flying Childers ;
Yes, I caught that right after submission.
When will they get an "edit" option here like every other place ?
My hands are tired and I work from 5:30 AM 'til 9:30 PM mostly 7 days a week.
NEED an edit option here please....
G'night now.....up in 2 hrs...
Life is one long day with the sun rising and setting several thousand times.....


Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Sally Schubert This user has validated their user name.
Web Site

Thu Sep 28 04:56:30 2017

Etsy is not known as Chicago48 wrote, there is not enough advertising, they should spend this money not on credits but do much more advertising campaigns (see i. e. RubyLane) which is far mor effective to win buyers :-(

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Sally Schubert This user has validated their user name.
Web Site

Thu Sep 28 04:58:01 2017

Generous Promo....who is actually paying this ?

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Duster This user has validated their user name.

Thu Sep 28 10:07:26 2017

In my opinion, Etsy is desperate to make sales before the quarter ends to boost the bottom line. Earlier this week they participated in an Ebates promotion where they rebated buyers 12% on all purchases.  I bought 4 items listed in my "favorites".  Would I have bought the items anyway? Probably yes, but the offer of an additional 12% sealed the deal.
Now they are offering this $5 off deal.  Actually, their stock has gone up about $7 since Chad left the company, which was surprising to me.
Cutting half of their best dealers loose via the PayPal debacle may be coming back to haunt them, right here before the holiday shopping season begins.
Smart dealers will offer sales and free shipping to make their items irresistible to buyers who can also participate in the Etsy $5 off promotion.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: epuise This user has validated their user name.

Thu Sep 28 10:44:46 2017

Etsy cheapened itself allowing Made In China (and elsewhere) cheap mass produced fakes and copies (the exact pic & description "as seen on eBay") to be marketed as handmade & vintage.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Whatever This user has validated their user name.

Thu Sep 28 10:51:06 2017

I never cared for Etsy - hate their search - and that was before they drank the Corporate Koolaid

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Henrietta McClellan This user has validated their user name.
Web Site

Thu Sep 28 11:29:35 2017

'The End' has it right. Also, they should spend their money on promoting the Antiques, Vintage and Collectibles section.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Stig of the Dump This user has validated their user name.

Thu Sep 28 19:45:32 2017

I didn't know Etsy sold goose. Presumbly for Xmas.

Perminate Link for Etsy Runs Generous Promo to Goose Buyers   Etsy Runs Generous Promo to Goose Buyers

by: Freeeeeeeee This user has validated their user name.

Fri Sep 29 07:25:51 2017

Good perhaps they can spend the profits fixing the clunky stats/shop manager.



Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.