If you haven't figured it out by now, eBay really wants sellers to offer a generous returns policy, and today it kicked off a promotion giving sellers an incentive to do so. But is it worth it?
The promotion is by invitation only and gives eligible sellers 20% off final value fees for up to 500 fixed-price or auction listings for offering 30-day free returns in certain categories. It's possible eBay is running variations of the promo, as it often does. The invitation we obtained applies to certain subcategories in Clothing and Accessories.
The email comes with the subject line, "Save 20% on final value fees when you offer 30-day returns," and the preheader, "Sell even more fashion items this season! Just offer free returns."
The invitation states that sellers who choose to offer free returns will not only save on final value fees through the promo, but will also sell up to 17% more of their fashion items simply by offering a generous returns policy.
It bases that statistic on the "Conversion lift seen based on Q4 2016 data analyzing sellers who did not offer returns and began offering 30-day returns" and warns, "Individual results may vary. eBay does not guarantee that each seller will experience the same lift or any lift at all."
Note that in order to qualify for the promotion, the seller must offer to pay return shipping "no matter the reason for return, with no restocking fee."
It also notes that by offering free 30-day returns, sellers increase their exposure in search results.
The promotion kicks off today, September 14, 2017 and ends on Saturday, September 30, 2017. Sellers invited to participate must first activate the promotion before it will apply to their account.
Clothing is a particularly difficult category when it comes to returns, not only due to sizing issues, but with many reports of buyers returning items after having worn them (aka, "rentals"). Let us know what you think!