Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri Aug 25 2017 09:19:02

eBay Kicks Off Ad Campaign in the UK

By: Ina Steiner

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eBay launched its Fill Your Cart with Color campaign in the United States in June, and now it is kicking off the campaign in the UK, according to Campaign Live.

When it launched in the US, eBay explained that Phase 1 of the campaign set the tone, establishing eBay as *the* place to find unique items, while Phase 2 of the campaign was all about getting buyers to take action. "The bold, colorful creative draws you into an immersive shopping experience, revealing items you didn't even know you wanted."

According to Campaign Live, the campaign is based on the premise that possessions are a way of expressing personality - and it cites data provided by eBay: "In the UK, a survey of 1,500 shoppers by eBay found that two in five Brits express themselves through the items they buy."

After the UK, the campaign will roll out in Germany, France, Italy, Spain, and Australia.

Has the campaign worked in the US? The article doesn't raise the issue. The fact eBay is rolling out the campaign internationally would lead one to believe it's effective. Have you seen the ads? What do you think of the premise of the campaign and its effectiveness?




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Readers Comments

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

This user has validated their user name. by: blueribbon1844

Fri Aug 25 10:47:21 2017

I've seen the ads, meh...According to my new SELLER HUB, my sales are down 10% from last year this same time. So I'd say the ads are not working in the USA.

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

by: b86fiero This user has validated their user name.

Fri Aug 25 11:34:31 2017

Effective?  Maybe for the shoe category.  Fashionista ladies shoes are the only item I saw being promoted in the one commercial airing in my area.

For us - nope.

 

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

by: FeelingFroggy This user has validated their user name.

Fri Aug 25 11:47:32 2017

Haven't spent a dime on ebay in months. Ads make me want to throw up.

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

by: eBay Shill Buster This user has validated their user name.

Fri Aug 25 11:54:08 2017

What a joke, Devin telling Wall Street about Sellers Hub and his ad campaigns and they are both a joke.

eBay needs a new CEO who is not detached from reality, one day the Board of Directors will catch on and realize the have the wrong guy running this dump, after all Donahoe hired him.

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

by: maxmad This user has validated their user name.

Fri Aug 25 21:47:54 2017

sounds like another amateur hour YouTube video in the making

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

This user has validated their user name. by: Ming the Merciless

Fri Aug 25 23:32:25 2017

zzzzzzzzzzzzzzzzzzzzzzzzz................

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

This user has validated their user name. by: Beanie

Sat Aug 26 00:49:58 2017

You know, the one that played here in the US with the little boy that was shown the phone and started to cry? Well, I laughed my a$$ off at that one. All I could think of was he was crying because they couldn't find him anything he was looking for on ebay . What a waste of air time on that stupid TV ad.  

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

by: Snapped This user has validated their user name.

Sat Aug 26 20:15:18 2017

Gee, I hope somebody over there in eBay adville is awake enough to remember our UK cousins put that extra 'u' in the word 'colour'.  

Wouldn't want to come across looking like a buncha uncultured non-imaginative peasants, right?

Perminate Link for eBay Kicks Off Ad Campaign in the UK   eBay Kicks Off Ad Campaign in the UK

by: Jono77 This user has validated their user name.

Mon Aug 28 06:00:36 2017

So eBay have the super intelligent idea to call this campaign "Fill Your Cart" with colour but they forget that since they forced (Immediate Payment Required) upon 50% of sellers it means 50% of buyers can not Fill their Cart with anything at all. Mr Wenig your head is full of rocks!



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