eBay addressed a seller's concern about the fairness (or unfairness) of search exposure, and it did so in an unusual way - through tweets.
A seller using the Twitter handle Cjbeez tweeted: "@askebay 2Q's Why isn't search fair for all sellers? Will eBay acknowledge latest ad campaigns were a huge bust? @EcommerceBytes @devinwenig."
For the uninitiated, the @ sign indicates the seller addressed the question to eBay's social media representatives who post using the AskeBay handle, and copied EcommerceBytes and eBay CEO Devin Wenig.
AskeBay responded, "Thanks for getting in touch. Can you clarify what concerns you had about search not being fair for all sellers?"
Cjbeez replied, "The search on eBay is not fair, currently @ebay is promoting sellers 2 pay more fees 4 listings that we already paid 4 to show in search."
To which AskeBay replied, "Our top rated sellers get promoted http://ebay.to/1XZNUDS and pay less fees! If you have more concerns feel free to DM us the details!" Notice it didn't address the fairness of search, in fact, it rubbed in the fact that some sellers pay less fees than others.
The eBay representative also addressed the question about eBay's brand marketing campaign, tweeting, "No specific results have been shared at this time regarding our recent brand platforms."
One of the things that makes the exchange so interesting is that it took place on Twitter. You can read the full exchange (with a comment from another Twitter user) on this page
What do you think of eBay's search algorithm - is it fair to sellers? And what do you think of eBay's activity on social networking sites?