|Tue Aug 1 2017 21:07:54|
eBay Promoted Listings Still Weeks Away for Many Sellers
By: Ina Steiner
eBay promised to make Promoted Listings available to sellers who list single-quantity items "in the near future" - that was back in February.
eBay has since eliminated Product Listing Ads that drove shoppers off of eBay (on May 1st) in favor of allowing its own sellers to advertise their eBay listings. But that's currently only possible for products with multiple quantities (generally commodity goods from larger sellers) - and last week, an eBay executive said it would be weeks before the ads become available for single-quantity listings.
eBay reduced the discount for Top Rated Plus listings from 20% to 10% on May 1st, promising to ease the pain by offering them a $30 credit each quarter that could be used toward Promoted Listings. But 3 months later, many are still unable to participate in the program - including sellers of antiques and one-of-a-kind goods.
Promoted Listings cost nothing unless the ad results in a sale, in which case eBay charges a percentage of the selling price that the seller specifies in advance - anywhere from 1% - 20% of their item's final sale price (excluding shipping & taxes).
There's no word on whether eBay will compensate Top Rated sellers who were unable to use the $30 credit due to the delayed rollout of single-quantity Promoted Listings - particularly those TRS sellers who have been paying more to list Top Rated Plus listings since May.