|Thu July 27 2017 11:35:51|
eBay to Highlight Free Returns with New Search Filter
By: Ina Steiner
Sellers hate returns, but eBay is placing increasing importance on offering them, and free returns in particular. In a session live-streamed from the eBay Open seller conference on Wednesday evening, executives revealed some changes coming to the marketplace that will impact sellers.
eBay's Vice President of B2C (Business to Consumer) and Seller Experience Bob Kupbens said:
"We are going to create a filter that allows buyers to look at only those products that have free returns, and only those products that have returns.
"We think that's a great way of delivering on a new kind of buyer expectation. ...
"Our sellers then have an opportunity to get highlighted by offering that kind of advanced and enhanced return policy."
The head of eBay Marketplaces North America Hal Lawton added that eBay's search engine drives on three criteria: Relevance; Value (price, return policy, shipping cost); and Trust (great performance delivering, low defect rates, DRS scores). Lawton also advised sellers to refresh their listings if they aren't moving.
You'll notice the executives failed to address what eBay was doing to crack down on buyers who abuse seller return policies, which might be a more effective approach to encouraging sellers to offer returns.