eBay is offering a price-match guarantee for 50,000 items from 900 sellers. These are not regular marketplace listings - they're "deals" entered into on an exclusive basis with eBay for sellers who are able to offer a large quantity of items at steep discounts with free shipping. (Read commodities, not unique or collectible goods.)
eBay heavily promotes the deals on its website and through its email marketing campaigns, above regular marketplace listings.
Here are the requirements of the new Price Match Guarantee:
- New: One of the over 50,000 new items available daily in eBay Deals
- Identical and Available: Both items must be exactly the same and currently in stock
- Competitors: Amazon.com, BestBuy.com, Jet.com, HomeDepot.com, Sears.com, Target.com, Walmart.com or Wayfair.com.
- Good Deals Everyday - No Membership Required
Remember what happened when Walmart tried to offer a price guarantee on Amazon items in 2014? It included items from third-party merchants, so sellers listed ridiculously low-priced goods on Amazon, price-matched them on Walmart, then cancelled their Amazon listings! We wrote about it
at the time ("This new Wal-Mart policy sure bit them hard yesterday. A third party seller listed tons of XBox Ones for under a hundred dollars. People were flocking to Walmart for the price matches"
eBay isn't falling into that trap. In its FAQs, it writes:
Which competitors does the eBay Deals Price Match Guarantee apply to?
Amazon.com, BestBuy.com, Walmart.com, HomeDepot.com, Target.com, Sears.com, Wayfair.com, Jet.com (“Competitor”), but excluding any third party marketplaces including those associated with the stores listed above. This list is subject to change by eBay.
What message does eBay's price-match guarantee send to shoppers, and how will it impact sellers?