On March 20th, eBay CEO Devin Wenig described changes that the marketplace was rolling out in a blog post called, "We're on the Edge of Something New." In it, he said
"As we continue to evolve eBay's platform, we're also activating a sharper, more clearly differentiated brand, and more.
"A brand new, reimagined and highly personalized shopping experience; a fresh approach to our iconic brand; fast and guaranteed shipping time; buying with a "shopping concierge" right within your social networks - these are the hallmarks of the changes you will now begin to see on eBay.
"For the past 18 months, we've been working on an ambitious replatforming of eBay by leveraging new technology to redefine what online shopping means today."
Now that eBay has been rolling out these changes - including a new TV commercial, new home page, and newly designed pages, we'd like to know what you think.
One reader described to us her experience with the "eBay New Shopping Experience" over the weekend (something she said she hadn't previously encountered):
"When I did a search for an item I was looking for, the top of the search results pages reads, "Welcome to the new eBay Shopping Experience," and right under that in smaller letters, "If you prefer, just view search results" (the last bit being clickable). Then under that are three rows, Shop by Brand, Best Selling, and Hot This Week. Then under that is Results in (item name)."
In threads about the new shopping experience last month, a few sellers were skeptical, believing that eBay was using regular sellers' listings as bait to draw in shoppers, but then redirecting that traffic to brands and merchants favored by eBay.
Some may chalk it up to seller paranoia - but it's a fact that eBay does promote some sellers over others, as eBay's Canadian executive Andrea Stairs acknowledged last year
: "Stairs said the company has gained traction from a deals hub it launched three years ago to group deals from highly trusted sellers in a single place on the site." And eBay spends much of the messaging its website and in its marketing emails driving traffic to the eBay deals hub.
eBay began launching new shopping experiences last year, as it described in this post
, and continues to roll them out to new categories.
Have you seen the new eBay shopping experience pages? Let us know what you think and if they are helping all sellers.