eBay initiated launch sequence on its promised ban of Active Content. It announced the European-wide ban had commenced yesterday
, warning sellers their descriptions might not be rendering correctly:
"Check your listings on eBay.co.uk and eBay.ie now to see whether any of the contain active content. If any of your listings still contain active content, your item descriptions may not render correctly and this could have a negative impact your eBay sales."
To our surprise, we couldn't UK sellers discussing garbled or missing descriptions, only a couple of recent threads about the warning messages themselves.
We did notice that this month sellers have been struggling to deal with new templates Auctiva rolled out to be free of Active Content and mobile friendly.
eBay initiated the ban on Active Content a week after it began "disappearing
" sellers' listings in a fit of what it called "Spring Cleaning." We've reported on the first reason: listings eBay considers to be stale - a new, unannounced practice that came as a shock to sellers. (And some are still unaware
of the new practice.) eBay also announced it was deleting what it considered to be duplicate listings in violation of its policy (which isn't new).
Some sellers were concerned that these "disappeared" listings were actually deleted by eBay. In its weekly chat session yesterday, eBay said it is not "deleting" the listings it ends for being too old ("Listings ended due to no sales for 12+ months are available to sellers so that they can edit the listings to make improvements to them to increase the likelihood of sales").
But, it added, "Listings that are removed for policy violations may not be available to sellers, depending on the severity of the policy violation."
If you've experienced problems with eBay's "spring cleaning" or active content ban, let us know. Will eBay succeed in making its site safer and less cluttered, or will there be unintended consequences?