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EcommerceBytes Blog
News and insight focusing on ecommerce. by Ina Steiner, Editor of EcommerceBytes.com |
Mon June 5 2017 21:48:54 |
What Do You Think of eBay's New Ad Campaign?By: Ina Steiner |
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"Phase 1 introduces the theme of the campaign: "Fill Your Cart with Color", which celebrates personal expression and individuality, establishing eBay as THE place to find unique items. The new creative is bold, fresh and spirited, showing off the uniqueness of eBay shoppers." Phase 2: "Next, we turned on a fully integrated marketing campaign across many channels: cable and network TV, internet video and display, and social media platforms. The bold, colorful creative draws you into an immersive shopping experience, revealing items you didn't even know you wanted." eBay said Phase 1 set the tone, while Phase 2 was "all about getting buyers to take action." |
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Comments (78) | Leave Comment | Permalink |
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by: FeelingFroggy |
Tue Jun 6 06:25:31 2017 |
ummm ads what ads. |
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by: mcposty |
Tue Jun 6 10:46:44 2017 |
Cognitive dissonance at its finest |
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Tue Jun 6 12:29:57 2017 |
What would we all do without Mr. Goodwrench's words of wisdom. |
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