|Thu May 25 2017 09:43:32|
eBay Auction Promo Ties In with June Marketing Campaign
By: Ina Steiner
eBay is running a promotion to encourage sellers to run 10-day auctions that will coincide with a big marketing campaign it is kicking off on June 4th.
"Our national TV launch is coming ... stay tuned," eBay wrote in the email header of its invitation, which was sent to a select group of sellers. The subject line: "TODAY ONLY! Get 50 additional auction-style listings. Pay zero insertion fees."
eBay explained in its invitation email:
"We're driving buyers your way. A new national eBay campaign will kick off June 4 with a TV spot during game 2 of the basketball finals, followed by additional TV, digital, billboards, in-theater ads, social media, and more List now for maximum exposure and keep listing!"
We noticed eBay published a video
on YouTube that ties in with Disney's Pirates of the Caribbean - clearly it's spending a lot on marketing this year!
Here's the gist of the promotion, good only today - Thursday May 25, 2017 (invited sellers must remember to activate the promotion and should read the fine print):
"Invited sellers ("sellers") who activate the offer and then create a 10-day duration listing in the auction-style format or auction-style with Buy it Now format, pursuant to the terms and conditions set forth herein ("Qualifying Listing"), will pay no insertion fee per item ("Promotion") for up to 50 listings during the Promotion Period (as defined below)."