eBay announced its Spring Seller Update (EcommerceBytes 411 subscribers, look for this morning's email Alert).
At a time when sellers are coping with higher shipping costs and are struggling to get traffic and sales, eBay is adding to their challenges by raising the cost of doing business on its marketplace.
What may grate on sellers' nerves is that while eBay is raising the cost to lower-performing sellers (by a lot), it's also raising fees for its best sellers: Top Rated Sellers (TRS) and those who pay a monthly fee to have an eBay Store.
- The Final Value Fees for Store subscriptions will increase on May 1, 2017.
- The Top Rated Plus final value fee discount will change from 20% to 10% on qualifying listings on May 1, 2017. (eBay is also raising the bar for becoming TRS: The tracking requirement to qualify for Top Rated Seller status will increase from 90% to 95% on June 20, 2017.)
- Final value fees for sellers who do not meet eBay's minimum performance standards will increase by 4 percentage points on items sold on or after May 1, 2017.
On the plus side, eBay is removing product listing ads that take shoppers off of the eBay platform. eBay will replace those ads with Promoted Listings - in other words, pay to play. However, eBay currently restricts the program
to multi-quantity items in certain categories, and only eBay Store owners can participate.
Update 2:00 pm: eBay spokesperson Ryan Moore reached out to clarify a point about Promoted Listings and announce some news regarding the program:
"1) Promoted listings are open to eTRS sellers, including those who don't have a store and
"2) We're currently testing single-quantity capabilities and expect promoted listings to be available for single quantity items in the near future."