Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun Feb 26 2017 23:28:23

eBay Launches Urban Marketing Campaign

By: Ina Steiner

Sponsored Link

CEO Devin Wenig is fond of calling eBay a technology company, and he's riding on Apple's tailcoats with a new marketing campaign.
On Sunday, he said eBay would be marketing through the use of billboards and outdoor placements in 31 US cities. eBay's Hal Lawton then tweeted a photo of eBay's billboard advertisement.

The ads show some reasons for loving eBay, with the words "For the love of" followed by a list of features. The billboard ad includes: last minute; on-time delivery; fast shipping; getting it quick; peace of mind. 

Another photo of an eBay sidewalk advertisement shows the words "For the love of" followed by: cinch back; button-fly; triple-stitched; unbleached; carpenter; selvedge; high-rise; boyfriend; denim; skinny; rigid; raw; stretch; distressed; low-rise; acid-washed; and monster. 

Both ads have a small eBay logo in the lower left corner - but rather than its standard four colors, the logo is monochrome (it appears to be light blue).

Wenig also said eBay Motors was prominent at the Daytona 500 on Sunday.

Other tech companies advertise in cities - Facebook is running a campaign advertising Facebook Live. And Apple has found great success in marketing its devices through city signs and billboards - its iPod ads were ubiquitous in major cities back in the day, including sidewalk signage and in subways. 

What do you think of eBay's "For the love of" campaign, and will it get shoppers interested in the marketplace? Will it prompt urban dwellers to pull out their mobile devices and start shopping?

What message does this campaign say to you?




Comments (29) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

This user has validated their user name. by: toolguy

Mon Feb 27 02:48:40 2017

I hope we see the "eBay Motors Pit Box" at all the NASCAR races this year, not just the Daytona 500.

"For the love of" Making people happy

That's the joy of being an eBay seller. . .

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: Chicago48 This user has validated their user name.

Mon Feb 27 09:39:26 2017

That Ebay logo is too damn small.  Give me a break!  They can't do better than that?  No, that campaign title is worthless.  They need a new ad department.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: BigR This user has validated their user name.

Mon Feb 27 09:41:28 2017

This is a very good start to draw buyers. eBay has always relied on google for buyers and that is just stupid. Buyers have to be constantly reminded to shop on eBay, even when they are not shopping.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: uppercutknives This user has validated their user name.

Mon Feb 27 09:48:13 2017

Seriously, people get paid for that crap. Epic Fail. Weak message and the logo is too small. Wrong venue. Do you think I'll grab my cell phone driving down the highway to visit ebay. NOPE.... Maybe try some online advertising ebay. Its not brain surgery.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

This user has validated their user name. by: eXtinctBay

Mon Feb 27 10:29:56 2017

''Wenig is fond of calling eBay a technology company....''

What high-tech gadget did they design and manufacture? At least Amazon sold a Fire Phone (which was a big flop).

As for the stated attributes such as last minute on time delivery, fast shipping, getting it quick, peace of mind....These services are not provided by an eBay shipping department, but by their sellers!!

And, yes, the corporate logo is too small. Word on the street is that Jeff Bezos is looking for the guy who changed the Hollywood sign to ''HOLLYWEED'' to easily cover the eBay logos with Amazon signs.

Why not? The River ships most of the merchandise sold through their site themselves, while the Bay is not involved in mailing (except the Global Shipping Program or eBay Valet). And the merchandise mailed through those programs is provided by THE SELLER.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: pace306 This user has validated their user name.

Mon Feb 27 10:32:51 2017

For the love of:

True seller protection
The end of returns fraud
The end of Vero abuse
The end of non English speaking can agents
The end of undeserved golden parachutes
The end of Fvfs on shipping

How about THAT DW ?????

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: Jim Y This user has validated their user name.
Web Site

Mon Feb 27 10:38:16 2017

I think the signs are a great idea and they are moving in the right direction.  These signs are subliminal.  People will see them again and again.  The message is retained.  Then they have no negative ideas about buying on eBay and will go there.  eBay is so easy to shop and sell on.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: bb6 This user has validated their user name.

Mon Feb 27 10:42:43 2017

I'm just glad to see some advertising. I heard a commercial on the radio the other day for ebay. Stopped and thought, the last time I saw or heard ebay advertising was pre 2000. Its about damn time! Anything to drive more sales.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

This user has validated their user name. by: blueribbon1844

Mon Feb 27 11:00:33 2017

Devin Wenig is a Moron. Instead of educating his employees on ebays policies and how to treat customers, he more concerned with crap like this. It truly amazes me how out of touch the CEO and people in charge are with the sellers experiencing real problems with the policies and site.  

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

This user has validated their user name. by: blueribbon1844

Mon Feb 27 11:03:25 2017

pace306 - AMEN. send him a tweet @devinwenig and tell him how much of a idiot he is

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

This user has validated their user name. by: blueribbon1844

Mon Feb 27 11:06:40 2017

@devinwenig is promising crap he cant deliver. not only is he not the one selling it, hes making claims like last minute, fast delivery... he's not amazon, ebay is relying on a 3rd party to ship it fast and deliver it on time. Ebay has no deals with USPS liek amazon. I'm sick of my fees are paying for this junk

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: RL15 This user has validated their user name.

Mon Feb 27 11:22:45 2017

Another waste of money. Looks like fees will go up to pay for this nonsense.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: FeelingFroggy This user has validated their user name.

Mon Feb 27 11:44:59 2017

Never did see any Ebay crap on the 500 yesterday... Must have been small than a tire.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: pace306 This user has validated their user name.

Mon Feb 27 12:11:35 2017

lol eBay is the ANTI-technology company.

eBay only "knows" mobile .... from his strutting around like a drunk rooster you would think eBay invented mobile shopping.

eBay's platform is horrendous with eBay slanted glitches EVERY week.

Btw Amazon also made and sold millions of Kindles as well as serving up millions of songs and movies.

eBay just serves up unwarranted "defects".

You don't need billboards, adverts in magazines or even a global branding campaign- it's easy - even that monkey that Meg spoke of could do it .... just stop hating on your sellers. Just work with them. Making them happy and prosperous will make YOU prosperous too.  

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

This user has validated their user name. by: toolguy

Mon Feb 27 12:33:21 2017

@ feelingfroggy

It was pretty hard to miss!

It was a Blue Tool Box that was 6 feet tall 6 feet wide and 2 feet deep. It had eBay Motors in a font no less then a foot tall.

More then a few of the announcers stood in front of it while broadcasting on air.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: Whatever This user has validated their user name.

Mon Feb 27 12:40:14 2017

Well at lest they are doing something - hope one pops up in my neck of the woods. Those billboard signs are NOT cheap. And it's not Christmas. So they are paying attention to sales and trying to remedy it

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: Toledo Maude This user has validated their user name.

Mon Feb 27 13:02:21 2017

When I am out and about antique picking, I  frquently see fancy billboards that seem to hide the name of the company being promoted.  Big waste of advertising money.  Hope eBay learns this lesson and continues to advertise in multiple venues.

And eBay how about promoting vintage, antiques, and collectibles?  Remember, these are categories that made you rich, very very very rich.

Lots of Internet sites that sell new things, but very few sell vintage, antiques, and collectibles.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: simerivergun This user has validated their user name.

Mon Feb 27 13:02:30 2017

BUY ON EBAY
SELL ON EBAY
WIN ON EBAY

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: val2525 This user has validated their user name.

Mon Feb 27 13:09:32 2017

Concept is good, execution is lacking.  Drivers have a limited period of time to read billboards. eBay logo is too pale and too small for that time window. Needs to be larger, or at the very least, the recognizable multi-color eBay logo.

Perminate Link for eBay Launches Urban Marketing Campaign   eBay Launches Urban Marketing Campaign

by: ebay refugee camp This user has validated their user name.

Mon Feb 27 17:04:07 2017

How about making the site fair for sellers

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.