Etsy made some big announcements today - it launched some seller tools, and in April, it will launch a new marketplace for supplies called Etsy Studio. This is a Very Big Deal.
Etsy CEO Chad Dickerson published a post
on the Etsy blog describing what's changing and why. After we watched his briefing to reporters this morning, we sent an alert to 411 subscribers this afternoon detailing the changes. Here's a summary.
Etsy Studio will launch in April as a marketplace for Supplies (remember, Etsy allows sellers to list Handmade, Vintage, and Supplies).
Etsy is taking a similar approach to eBay when it launched "eBay Express" many years ago (which it quickly abandoned). Listings for craft supplies on Etsy.com will automatically be listed on Etsy Studio - the listings appear in both places, with no extra fees.
Etsy Studio will also come with "inspiration" built in - think "Pinterest Plus Etsy." But instead of finding a project on a site like Pinterest or a crafting blog, and then having to hunt for the "ingredients," shoppers will be able to seek out and discover projects on Etsy that will offer tutorials and will be labeled with time commitment and level of difficulty. The projects will include a list of all the items you need - along with detailed instructions. And then, with one click, everything you need drops into your Etsy basket.
Etsy also launched Shop Manager today, a centralized hub that brings the tools sellers depend on and all of their Etsy, Inc. sales channels like Pattern and the new Etsy Studio into one place. It's also adding fields so sellers can add structured data (SKUs, etc.) similar to "Product Identifiers" on eBay.
Etsy is also easing disclosure requirements and clarifying its Handmade Policy (see the AuctionBytes Blog
for a rundown on those changes).
Something to Chew On
Unlike with eBay, there's no sign of any ambivalence from Etsy about launching Studio, which takes its commodity items - supplies - and mirrors them on Etsy Studio with no effort on the part of sellers.
Years ago eBay had toyed with taking commodity items and mirroring them on eBay Express where it could have a better search engine and special shopping experiences. After letting that opportunity slip by, eBay is now years later trying to do that directly on eBay.com with its Structured Data Initiative aka Product Identifiers.
That indicates Etsy may be on the right track!
There's a lot to absorb in all of today's announcements. What do you think of Etsy's new seller tools and its new Etsy Studio marketplace?