Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Feb 14 2017 20:44:04

Etsy's New Studio Marketplace and Seller Tools

By: Ina Steiner

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Etsy made some big announcements today - it launched some seller tools, and in April, it will launch a new marketplace for supplies called Etsy Studio. This is a Very Big Deal.

Etsy CEO Chad Dickerson published a post on the Etsy blog describing what's changing and why. After we watched his briefing to reporters this morning, we sent an alert to 411 subscribers this afternoon detailing the changes. Here's a summary.

Etsy Studio
Etsy Studio will launch in April as a marketplace for Supplies (remember, Etsy allows sellers to list Handmade, Vintage, and Supplies). 

Etsy is taking a similar approach to eBay when it launched "eBay Express" many years ago (which it quickly abandoned). Listings for craft supplies on Etsy.com will automatically be listed on Etsy Studio - the listings appear in both places, with no extra fees. 

Etsy Studio will also come with "inspiration" built in - think "Pinterest Plus Etsy." But instead of finding a project on a site like Pinterest or a crafting blog, and then having to hunt for the "ingredients," shoppers will be able to seek out and discover projects on Etsy that will offer tutorials and will be labeled with time commitment and level of difficulty. The projects will include a list of all the items you need - along with detailed instructions. And then, with one click, everything you need drops into your Etsy basket.

Seller Tools
Etsy also launched Shop Manager today, a centralized hub that brings the tools sellers depend on and all of their Etsy, Inc. sales channels like Pattern and the new Etsy Studio into one place. It's also adding fields so sellers can add structured data (SKUs, etc.) similar to "Product Identifiers" on eBay.

Handmade Policy
Etsy is also easing disclosure requirements and clarifying its Handmade Policy (see the AuctionBytes Blog for a rundown on those changes).

Something to Chew On
Unlike with eBay, there's no sign of any ambivalence from Etsy about launching Studio, which takes its commodity items - supplies - and mirrors them on Etsy Studio with no effort on the part of sellers. 

Years ago eBay had toyed with taking commodity items and mirroring them on eBay Express where it could have a better search engine and special shopping experiences. After letting that opportunity slip by, eBay is now years later trying to do that directly on eBay.com with its Structured Data Initiative aka Product Identifiers.

That indicates Etsy may be on the right track!

There's a lot to absorb in all of today's announcements. What do you think of Etsy's new seller tools and its new Etsy Studio marketplace?




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Readers Comments

Perminate Link for Etsy's New Studio Marketplace and Seller Tools   Etsy's New Studio Marketplace and Seller Tools

This user has validated their user name. by: SparklingSisters

Wed Feb 15 01:18:39 2017

Being a supply seller on Etsy, I'm very optimistic about Etsy Studio.  However, I am a bit worried about the one click purchase when you might have 100 sellers from all over the world that sell the exact same item.  How do they decide who's item gets purchased???  That could be a problem!

Perminate Link for Etsy's New Studio Marketplace and Seller Tools   Etsy's New Studio Marketplace and Seller Tools

by: Biglouis This user has validated their user name.

Wed Feb 15 07:07:15 2017

As someone who plans to list ''vintage'' supplies in increasing quantities I am looking at how this will develop. Vintage supplies are often unique items or those in very limited quantity. Etsy is a wonderful place to list batches of odd earrings, broken necklaces and brooches without pins etc which might otherwise be thrown away by jewelry sellers like myself. All these items get snapped up by artisans who recycle and repurpose them.

Perminate Link for Etsy's New Studio Marketplace and Seller Tools   Etsy's New Studio Marketplace and Seller Tools

by: Transferware Odds and Ends This user has validated their user name.

Wed Feb 15 07:57:02 2017

I sell Transferware and Dinnerware on Etsy and have for 5+ years. I think this might be a good opportunity for me to sell broken transferware pieces to buyers looking to make Key Chains, Necklaces and many other unique items. I've seen others sellers do this same thing, so this might be a good opportunity to use those pieces for the same purpose. Broken pieces of Transferware can make for beautiful art. I will be giving it a go. www.etsy.com/shop/cottoncreekcottage

Perminate Link for Etsy's New Studio Marketplace and Seller Tools   Etsy's New Studio Marketplace and Seller Tools

by: Flying Childers This user has validated their user name.

Wed Feb 15 08:42:30 2017

First of all, this is nothing more than another money grab by Chad and the Etsy Powers that Be.  As usual, the quality vintage and handmade artisan sellers are getting the shaft in favor of mass produced Chinese/ imported goods.  Why is it that the supply sellers are getting 2 listings for the price of one PLUS free promotions that the rest of us have to pay for?

Instead of constantly coming up with these harebrained schemes that benefit no one except the shareholders, why don't they get a decent search engine and/or fix the search function which has been broken for years?

Every time they make another announcement about some new program that's going to "help" the sellers- look out!  All we can expect is for our shops to become more invisible and to make fewer sales.  Unless of course you're selling mass produced crap from China that ships free (thanks to Uncle Sam) and costs pennies on the dollar.

How is it that legal action has not been taken against Etsy for the fraud that they are perpetrating on the legitimate sellers of antiques, vintage and handmade items?  We pay our fees for listings that don't show up in search, we pay for make believe ads that don't work, no matter how much we invest, yet there are never any consequences for Etsy.  I think it's about time some Federal prosecutor looks into these marketplaces.

Perminate Link for Etsy's New Studio Marketplace and Seller Tools   Etsy's New Studio Marketplace and Seller Tools

This user has validated their user name. by: BuildingMyOwnSite

Wed Feb 15 21:59:11 2017

To What Flying Childers said:
  Money grab
  Hare brained
  Get a decent search engine
  Fix the search function
  Compete with mass produced crap.... that ships free (or close to it)?

I Add This:
  Why do I need 2 listings on one site?
  What do I need Shop Manager for?
  What do I need Sales Tools for?

I know how to run a business.  If other sellers don't, Etsy is welcome to show them how to add up a column in a 6 column ledger with a pencil.

This idea is nothing but a waste of time, and maybe a few of the thousands of missing Antique & Vintage categories.  WHY NOT just FINALLY build a category system, and have a section for SUPPLIES.  It doesn't have to even be called something fancy, like ''STUDIO''.  Something like ''SUPPLY CATEGORIES'' would work very nicely.

I don't need any more innovative disruption.  I need a search engine that returns what buyers type in.  That does NOT happen at Etsy, or Ebay.  And I need a FAIR platform, to compete against all the FAKE handmade sellers that Etsy has legalized.



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