Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Oct 31 2017 17:11:53

Amazon Gives Toy Sellers a Fright on Halloween

By: Ina Steiner

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Amazon gave some sellers a scare on Halloween morning, sending them a notice that their accounts did not meet its Holiday Selling Guidelines for the Toys & Games category. "To be eligible to sell in the Toys & Games store this holiday season, please evaluate your selling practices and take action immediately to increase your sales or improve your performance."

One seller discussing it on the boards wrote, "I panicked when I opened my email this morning because those first couple words are identical to a suspension email." Another said it was one of the scariest emails they had woken up to, and another wrote, "I about had a heart attack."

The email was unnerving for sellers who have invested in inventory they must move during the all-important holiday shopping season.

A reader who received the email at about 6 am this morning, as did a friend, said it was followed up with the following email in the afternoon:

Dear Seller, 
We apologize for sending an email that incorrectly stated you are ineligible to sell in the Toys & Games store during the holiday season. We are sorry for this mistake. 

To clarify, your seller account currently meets the following Holiday Selling Guidelines for the Toys & Games store: 

- Your first sale on Amazon.com must be prior to September 19 of the current year and need not be specific to Toys & Games store.

- You must have processed and shipped at least 25 orders between September 1 and October 31 of the current year and the orders need not be specific to Toys & Games store.

- Your short term order defect rate must be no greater than 1% as of November 1 of the current year. 

- Your pre-fulfillment cancel rate must be no greater than 1.75% between October 1 and October 31 of the current year. 

- Your late shipment rate must be no greater than 4% between October 1 and October 31 of the current year. 

To remain eligible to sell in the Toys & Games store during this holiday season, please continue to meet our Holiday Selling Guidelines. You can review your order history and performance metrics at: (link)

Thank you for selling on Amazon. 
Regards, 
Amazon Services

An Amazon moderator also posted on one of the discussion board threads a confirmation of the mistake at 9:36 am and apologized. Sellers are expecting an accurate notification of their status to be sent in about a week.




Comments (12) | Leave Comment | Permalink

Readers Comments

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This user has validated their user name. by: Ming the Merciless

Tue Oct 31 20:30:50 2017

I'll resist the temptation to compare ebafia and Amafia, but it seems to me that     since this category is restricted during the holiday season that Amafia should let sellers know well before now whether they're eligible to sell in this category or not so inventory can be appropriately adjusted.

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

by: pace306 This user has validated their user name.

Tue Oct 31 22:16:12 2017

I got the rejection email and then the apology one.

I sell very few toys - any I do sell are electronic.....

Amazon +1 for the quick fix

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

This user has validated their user name. by: The End

Wed Nov 1 06:18:21 2017

Crackin' the whip.
Everybody : Go get a real world job.
Save  your dignity.
It just is not worth it.
Who do those morons think they are.
Bring 'em to their knees.
Leave.

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

This user has validated their user name. by: Rexford

Wed Nov 1 06:28:55 2017

I have never understood why they turn the lights off for some sellers in some categories during the holidays.  I guess their brand and big enterprise darlin's appreciate it though.

Of course these days, eBay does it year around.  A total of 27 sales on the various web sites  that I sell on yesterday.  One sale on eBay.   LOL

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

This user has validated their user name. by: toolguy

Wed Nov 1 12:54:01 2017

@Rexford

If you only sold 1 item on ebay why even bother with eBay at all?

It's a waste of your time & effort, that time would be better spent on the other venues you sell on. . .

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

by: pace306 This user has validated their user name.

Wed Nov 1 13:38:09 2017

Amazon does this every year - they evaluate your metrics for Toys before the holiday begins.

Its done because Amazon wants ZERO issues/complaints in this category because its sensitive and time dependent. Amazon makes alot of money on toys this time of year and makes sure that EVERYONE is satisfied.

Like on eBay, I have excellent metrics - so Ive been given permission (again this yr) to sell toys on Amazon this holiday season.

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

by: TomH This user has validated their user name.

Wed Nov 1 17:15:28 2017

This latest email was not late notice of eligibility. This latest (the corrected one) is the third/maybe fourth in series sent. They give everyone plenty of notice for toys and games. Nothing new, I can remember for at least five years I've received the notice series of email.  

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

This user has validated their user name. by: DeathFromAbove

Thu Nov 2 01:27:38 2017

Seems like they just wanted to test the level of resistance for when they actually DO pull the plug on every 3rd party seller either next year or the year after.  Who knows exactly when other than Lead Android Bozos?  Place your bets.  Nice try with the "apology", but BS.

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

by: dander This user has validated their user name.

Thu Nov 2 14:42:31 2017

and people think ebay is bad

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This user has validated their user name. by: Rexford

Thu Nov 2 15:15:29 2017

DeathFromAbove, I do think that you are right. 3rd party sellers will likely be gone from Amazon.  If eBay stays in business much longer, and particularly if Amazon does rid itself of 3rd party sellers, eBay will likely do it as well. We all know that eBay worships Amazon's playbook.

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

by: TomH This user has validated their user name.

Thu Nov 2 21:12:41 2017

I doubt third party sellers at Amazon will be pushed out any time soon. Third party is providing more than half of Amazon's revenue. I agree that they have tightened some requirements and gated more items and brands. But they are not about to throw away half of their revenue generating products that third party sellers provide.

As I stated above in the thread this gating of Toys and Games at Christmas season is ordinary and nothing new. The pre-season requirements have been stable over the years.

Perminate Link for Amazon Gives Toy Sellers a Fright on Halloween   Amazon Gives Toy Sellers a Fright on Halloween

This user has validated their user name. by: The End

Sat Nov 4 23:01:14 2017

So Then : What will the next generation "Mom & Pop" / "Civilian" / "Weekender"  / pre-corporate buttinski selling venue look like ?
Accepting Bitcoin ? Stripe payments ? NO PAYPAL ?
Free listing with a 2point5% Final Value Fee ?
That is something to look forward to....



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