Amazon gave some sellers a scare on Halloween morning, sending them a notice that their accounts did not meet its Holiday Selling Guidelines for the Toys & Games category. "To be eligible to sell in the Toys & Games store this holiday season, please evaluate your selling practices and take action immediately to increase your sales or improve your performance."
One seller discussing it on the boards wrote, "I panicked when I opened my email this morning because those first couple words are identical to a suspension email." Another said it was one of the scariest emails they had woken up to, and another wrote, "I about had a heart attack."
The email was unnerving for sellers who have invested in inventory they must move during the all-important holiday shopping season.
A reader who received the email at about 6 am this morning, as did a friend, said it was followed up with the following email in the afternoon:
We apologize for sending an email that incorrectly stated you are ineligible to sell in the Toys & Games store during the holiday season. We are sorry for this mistake.
To clarify, your seller account currently meets the following Holiday Selling Guidelines for the Toys & Games store:
- Your first sale on Amazon.com must be prior to September 19 of the current year and need not be specific to Toys & Games store.
- You must have processed and shipped at least 25 orders between September 1 and October 31 of the current year and the orders need not be specific to Toys & Games store.
- Your short term order defect rate must be no greater than 1% as of November 1 of the current year.
- Your pre-fulfillment cancel rate must be no greater than 1.75% between October 1 and October 31 of the current year.
- Your late shipment rate must be no greater than 4% between October 1 and October 31 of the current year.
To remain eligible to sell in the Toys & Games store during this holiday season, please continue to meet our Holiday Selling Guidelines. You can review your order history and performance metrics at: (link)
Thank you for selling on Amazon.
An Amazon moderator also posted on one of the discussion board threads a confirmation of the mistake at 9:36 am and apologized. Sellers are expecting an accurate notification of their status to be sent in about a week.