|Wed Oct 25 2017 20:32:34|
eBay Back to Running Ads that Take Shoppers Off eBay
By: Ina Steiner
In February, eBay announced it would remove third-party Product Listing Ads in May (it planned to keep the branding type of ads for insurance companies and the like) and replace them with seller ads called Promoted Listings. But sellers have begun noticing the return of third-party ads on eBay.
At the time eBay announced the change to its ad strategy, it explained, "Sellers have asked for increased visibility and for removal of ads which take buyers off eBay. With these changes, we are taking strides to provide sellers more opportunity to get added visibility and velocity for their items and to reduce competition from external ad sources. Limited third-party advertisements will continue to be displayed."
During today's weekly chat, a seller asked why listings were being populated with multiple off-site ad links. "The Bidding/Buying and Selling boards have seen a number of threads this week complaining about them," the seller wrote, and posted a screenshot
showing ads that linked to retail websites including NiemanMarcus.com and Nordstrom.com - displayed on an ended listing for an article of clothing.
An eBay moderator replied, "it is a common industry practice to allow for 3rd party advertisements. While the majority of advertised items will be sourced from our eBay sellers, you will still see these kinds of ads from time to time."
Have you seen a return of ads promoting off-eBay retail websites?