Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Oct 25 2017 20:32:34

eBay Back to Running Ads that Take Shoppers Off eBay

By: Ina Steiner

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In February, eBay announced it would remove third-party Product Listing Ads in May (it planned to keep the branding type of ads for insurance companies and the like) and replace them with seller ads called Promoted Listings. But sellers have begun noticing the return of third-party ads on eBay.

At the time eBay announced the change to its ad strategy, it explained, "Sellers have asked for increased visibility and for removal of ads which take buyers off eBay. With these changes, we are taking strides to provide sellers more opportunity to get added visibility and velocity for their items and to reduce competition from external ad sources. Limited third-party advertisements will continue to be displayed."

During today's weekly chat, a seller asked why listings were being populated with multiple off-site ad links. "The Bidding/Buying and Selling boards have seen a number of threads this week complaining about them," the seller wrote, and posted a screenshot showing ads that linked to retail websites including NiemanMarcus.com and Nordstrom.com - displayed on an ended listing for an article of clothing.

An eBay moderator replied, "it is a common industry practice to allow for 3rd party advertisements. While the majority of advertised items will be sourced from our eBay sellers, you will still see these kinds of ads from time to time."

Have you seen a return of ads promoting off-eBay retail websites?




Comments (45) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: pace306 This user has validated their user name.

Wed Oct 25 21:35:26 2017

Give a guy your email or a phone number or even if you don’t and eBay thinks you are and they come down on you - but when eBay does it, lies about it, takes money for it - all to cheat you / well then it’s ok right????    

Where are the eBay cheerleaders now ? It’s a blatant out right scam/lie - de rigur for the crooks from San Jose

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: FeelingFroggy This user has validated their user name.

Wed Oct 25 22:10:10 2017

When ebay can't make money with third party advertisting they will use ads that pay to take buyers off site. Common Business Sense Contrary to what the sellers on Ebay think. Its all about the money folks, not if you are happy or not. As long as ebay gets the money you are noise. Get over it.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: Ming the Merciless

Wed Oct 25 23:08:53 2017

More lies from the Lyin' Kings.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: hopeforthebest This user has validated their user name.

Wed Oct 25 23:16:54 2017

Oh my gosh... are you saying Ebay.... LIED???

That's so hard to believe...

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: toolguy

Wed Oct 25 23:22:14 2017

It even gets WORSE

Look at this little gem at the bottom of one of my listings!

I'm not enrolled in cross promotions but here's what I found in very small print.

These links are to others sellers items on eBay!

More to explore :
Snap-on 1/4in. Drive 1/4in. Automotive Sockets & Socket Sets,
Snap-on 1/2in. Drive 1/2in. Automotive Sockets & Socket Sets,
Snap-on Socket Set 1/4in. Drive Automotive Sockets & Socket Sets,
Snap-on Socket Set 1/2in. Drive Automotive Sockets & Socket Sets,
Snap-on 1/2in. Drive Automotive Sockets Sets,
Snap-on 1/4in. 1/4in. Drive SAE Automotive Sockets Sets

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: bitbybit

Wed Oct 25 23:22:49 2017

@Froggy
Don't need to hear another callous and back-handed  "Well you knew what you signed up for" type remarks. "It's only business. Get over it"

Think much before speaking?  

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: iheartjacksparrow

Wed Oct 25 23:47:47 2017

I'm guessing the Promoted Listings weren't producing the revenue eBay was expecting and so were desperate to sell ads to anyone. In their original statement they did add the caveat that there could still be limited third-party ads. But saying it's "common industry practice" is certainly not going to make the sellers very happy after eBay all but guaranteed that sellers would get greater visibility (presumably resulting in more sales).  

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: Whatever This user has validated their user name.

Thu Oct 26 00:02:48 2017

It's all smoke and mirrors folks. One grand lie after another. Those lying higher ups are desperate to grab as much money from the sellers as they possibly can before their yet again tossed on their arses out the door.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: LasVagueness

Thu Oct 26 00:14:53 2017

I wanted to see if I got any Neiman Marcus ads so I entered Prada coat in the search box. Prominently displayed was an ad for Scotch packing tape and way below that, ads for Liberty Mutual and Dell. Progress!

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: Whatever This user has validated their user name.

Thu Oct 26 00:34:48 2017

I noticed today that it's pretty much on every page I hit. Ebay if they had a soul should be embarrassed for tricking the sellers - how much worse can it get? I'm actually getting nervous - is the end nearing?

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: handmedownheaven This user has validated their user name.

Thu Oct 26 00:55:11 2017

Sellers will soon find out as I did, your success is the last thing eBay is concerned about.  Once I got off feebay and went to other sites, my sales skyrocketed.  eBay screwed themselves over with the security breach and will never be the same.  Every time you turn around they have another anti seller policy.  Anyone watch the movie Titanic?  Your watching it again

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: Ming the Merciless

Thu Oct 26 01:10:30 2017

What bitbybit said!

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: The End

Thu Oct 26 02:11:48 2017

Then they've just compromised security.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: Chicago48 This user has validated their user name.

Thu Oct 26 03:39:36 2017

From what I read on different boards, Sponsored Listings do NOT HELP sellers sell more or get more watches, etc.  So they stopped using sponsored listings.  Sellers don't have to pay anyway unless the item sells.  Which makes me wonder, if EB is going back to ads by brand names, are they sponsored ads or are they prepaid ads?
Those type ads appear on Amazon also, but at the bottom of the page.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: Rexford

Thu Oct 26 06:44:15 2017

Pace306 says "Where are the eBay cheerleaders now ?"

Don't worry. They'll find a way to put a positive spin on this. They always do.

I spend 95% of my time selling on sites that feel like my business partner.  Those sites do not send potential customers off the site.

eBay wreaks of desperation.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: Rexford

Thu Oct 26 06:51:01 2017

iheartjacksparrow,

eBay using the phrase "common industry practice" is just more eBay spin.  The sites that I sell on are not doing this.  They are true marketplaces, empowering their sellers (their customers) to sell.  eBay is caught between not knowing how to run a true marketplace and their own greed.  And don't even get me started on the treatment of their customers (their sellers).  That treatment is the worst I have seen by any company, in my entire lifetime.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: Chicago48 This user has validated their user name.

Thu Oct 26 07:01:26 2017

@Rexford:  Which sites?
I spend 95% of my time selling on sites that feel like my business partner.
^^
Who?

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: Chicago48 This user has validated their user name.

Thu Oct 26 07:01:46 2017

@Rexford, I'm on AMZ and listing is a breeze.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

This user has validated their user name. by: Rexford

Thu Oct 26 07:06:55 2017

Whatever says "I'm actually getting nervous - is the end nearing?"

Instead of listening to what eBay tells sellers, sellers should be reading news and listening to what eBay executives say.  Did no one pick up on what the C-level marketing officer (Suzy Deering) said recently in the Nobody Thinks About eBay article?  The statement "She knows about big brands and eBay brought her on with a complete overhaul in mind" should resonate with everyone.  

And don't have a UPC code for those new products you sell?  Well you won't be competing with those big brands because you won't be able to list your item. "It's for the catalog" sounds very much like the "it's for the children" that adults use when they use the children excuse to get what they want.

eBay is not going to tell you how they are eliminating you through mission creep.  Their conundrum however is that they still want your fees but they don't know how to fully sever their ties with you and still get your fees. Until they do, they will continue to write algorithms that hide you.

Perminate Link for eBay Back to Running Ads that Take Shoppers Off eBay   eBay Back to Running Ads that Take Shoppers Off eBay

by: JWsax This user has validated their user name.

Thu Oct 26 07:14:26 2017

It just makes me very glad that I no longer depend on ebay for anything except the place to dump my lowest quality goods. People know where to find me and know the  best stuff I have no longer goes on ebay.

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