It's hard to get eyeballs to your product listings, but for some eBay sellers, it's just gotten harder.
eBay is promoting items from its Valet consignment program in a special marketing campaign. And unlike the original Trading Assistant/eBay Drop Off Store programs, only two sellers are allowed to participate in eBay Valet.
eBay sent an email to shoppers this week: "Discover your next treasures - Every day, the selling experts at eBay Valet inspect, list, and sell great items. Now we're featuring the best of these curated gems - and you've got dibs." The email showcases six categories in fashion, tech, and sporting goods, which recipients can click through to peruse among the selection of goods.
An army of sellers built up the consignment model on eBay, which for many years supported them. But eBay took a different approach when it disbanded those programs.
It then launched eBay Valet in competition with independent consignment sellers to encourage shoppers directly to "sell" through the program, but only two sellers are allowed to participate in the program.
Another beneficiary is FedEx Office stores - the email includes a message at the bottom encouraging recipients to sell their items through eBay Valet, and says, "Take them to a participating FedEx Office location and a Team Member will pack and ship them to the selling experts."
Let us know what you think of the new eBay marketing campaign and how it may impact you going into the holiday shopping season.