Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Aug 31 2016 21:55:19

Big Change at EcommerceBytes with Launch of 411

By: Ina and David Steiner

Sponsored Link

Today we're announcing the launch of EcommerceBytes 411 as we transition to a hybrid model of publishing (subscriber and advertiser supported).

The EcommerceBytes 411 email newsletter will bring you the full text of news stories critical to your online business at a special introductory rate of $49/year. It's a truly mobile publication that has been frequently requested by our readers. The first issue will be going out to subscribers right after the Labor Day holiday.

Why the change? We're excited about shaking off the constraints we feel as online publishers where quantity and sensationalism are increasingly crowding out the voices of quality reporting. We don't always take the "popular" stance on stories, and anyone who has been a member of EcommerceBytes for any length of time know that we don't publish articles that "toe the company line."

Why start a paid subscription newsletter? Because we think publishing has been turned on its head - tech giants are increasingly dictating to publishers, while we simply wish to provide readers with the news you need in a timely fashion without wasting your time. 

Why allow companies like Google and Facebook to influence editorial decisions, we asked ourselves. By moving to a subscription model, we can concentrate on quality over quantity. We'll have more freedom in terms of format - some items in 411 will be more conversational, others will be more analytical. Giving you full text means you won't have to click through site to read each story. The whole story will be right there in front of you.

But we also recognize that a hybrid model takes some of the pain away from online sellers - continuing to run ads on the EcommerceBytes web site allows us to keep the subscription cost lower. Advertising also serves an important function, at least the way we've been doing it. We've found over the past 17 years that the services we vet as sponsors provide useful and educational content to readers, helping them find new tools and services that can help them sell smarter.

You may have noticed Google Adsense serving completely irrelevant content in our web site banner slots. We've noticed it too, and our goal is to eliminate Google Adsense from EcommerceBytes next year, giving you - and our sponsors - the web site experience we feel you deserve. A subscription newsletter allow us to do this.

In some ways we are entering uncharted waters, and you may be wondering if we will continue to publish EcommerceBytes Newsflash. That's our objective. But only EcommerceBytes 411 newsletter subscribers will have immediate access to all of the content in full, including news, analysis, and editorial commentary. And note that we won't be making back issues of 411 available to latecomers, so you'll want to subscribe right away

Of course online sellers who visit the website will still be able to use all of the tools and features on our website, including Ecommerce EKG, EveryPlaceISell, Letters to the Editor, and the blogs.

Everywhere you turn, publishers are trying to find the answer to some of the same challenges we face. Many are trying out paid membership plans, donate buttons, and the dreaded Paid Content / Native Advertising / advertorials, which we refuse to participate in. 

In some ways, I feel I'm coming full circle. In 1995, I helped launch a newsletter called "The CyberSkeptic's Guide to Internet Research" - the price was $159/year for 10 issues. At $49/year, EcommerceBytes 411 is a great value that will help you sell more efficiently - and avoid costly mistakes. 

We think you'll find the new format more user-friendly and helpful to you in running your ecommerce business. To learn more and sign up, visit the EcommerceBytes 411 subscription page.




Comments (20) | Leave Comment | Permalink

Readers Comments

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: iheartjacksparrow

Wed Aug 31 23:50:54 2016

I subscribed. Will toolguy?

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: David Steiner

Thu Sep 1 08:55:27 2016

Logged in this AM to a great response for the 411 newsletter. Your first issue will be going out September 6th.

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: Junkminer This user has validated their user name.

Thu Sep 1 09:23:09 2016

I wholeheartedly agree with everything you've laid out and am happy to support the work you do.  I've noticed the proliferation of junk news sites especially in the past year that are only concerned with click-throughs and could really care less about actual reporting.  Thanks for years of good work Ina and David, look forward to receiving the new format.  

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: edwatt This user has validated their user name.

Thu Sep 1 10:02:57 2016

I wish you success.  IMO, you should offer the first issue free to let us see what it is exactly that you are offering before we commit.
Best of luck to you.

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: spooky This user has validated their user name.

Thu Sep 1 10:12:33 2016

count me in!

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: David Steiner

Thu Sep 1 10:23:32 2016

@edwatt

We will be publishing a sample issue to the site next week. In the meantime, anyone who wishes to see the prototype issue so that they can view it in their mobile device can request one from me at dsteiner@auctionbytes.com and I'd be happy to send it to you.

Note that the prototype has old stories and links and may not have the minor tweaks to the final formatting you'll see next week.

David Steiner

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: LucasBuck This user has validated their user name.

Thu Sep 1 14:58:40 2016

Going to have to pass on this but best of luck with the new endeavour!

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: mcposty This user has validated their user name.

Thu Sep 1 15:34:24 2016

Cool count me in

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: Marie

Thu Sep 1 17:12:06 2016

I am excited to participate in this new service.  

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: Nan
Web Site

Thu Sep 1 20:53:56 2016

I'm very excited about this new format newsletter - took me all of 40 seconds to subscribe. Looking forward to the first issue!  

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: JulieandBlu This user has validated their user name.

Thu Sep 1 21:04:19 2016

I am still using a dumb phone, so no internet or text, but want to support you guys. Would it work on my laptop?

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: mindelec This user has validated their user name.

Thu Sep 1 21:10:00 2016

I look forward to seeing the sample issue!

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: Marie

Thu Sep 1 22:25:38 2016

@julieandblu

I don't have a dumb phone, but I certainly have a phone that is smarter than I am.  LOL  With that said, if you go through the links regarding this, it goes to your email address.  So you can pick that up on your mobile device or on your personal computer.  Either way it works.

Read through this, it will help you decide if it will work for you.

http://www.ecommercebytes.com/cab/pages/subscribe

<
BR>

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

This user has validated their user name. by: Ina

Thu Sep 1 22:51:06 2016

Thanks for the question about mobile. And for the excellent reply, Marie.

The 411 newsletter goes out via email.

Because it's a mobile-friendly format, and it's fulltext, it will be great for people who read email on their smartphones or tablets.

But it works wherever you read your email.

If you're chained to your desktop (or laptop) computer all day, you'll still find a benefit from the new format: you won't have to click on links in your email to get to the stories.

Today confirms what we've always known - our readers are the best! Thanks for believing in our mission.

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: JulieandBlu This user has validated their user name.

Fri Sep 2 07:32:22 2016

Thanks Marie and Ina. Works for me.  

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: TomH This user has validated their user name.

Fri Sep 2 16:14:13 2016

Understand the reasoning, but I'll pass, especially as it is mostly sight unseen.  

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: Russ This user has validated their user name.

Sat Sep 3 20:50:57 2016

Happy 21st Birthday, eBay should be the first article-for-pay.  Twenty-one years of that history could fill volumes...

Good luck with the monetized endeavor!

I will pass as I no longer rely on ecommerce for any revenue stream...too unreliable and certainly too risky unless you have your own huge dot com....

Will still look forward to the free banter...

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: quirkyantiques This user has validated their user name.

Sat Sep 3 23:00:01 2016

I wish you guys all the best! Sorry but I won't be subscribing-I can find out about most outages and fee hikes on the Ebay and Ruby Lane sellers forums but I will certainly check back here to check out what's left!

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: maxmad This user has validated their user name.

Mon Sep 5 07:31:58 2016

This is a great, I will be subscribing,  

Perminate Link for Big Change at EcommerceBytes with Launch of 411   Big Change at EcommerceBytes with Launch of 411

by: Jcords This user has validated their user name.
Web Site

Sun Sep 11 05:13:37 2016

Looks like a hop onto the money train! No surprise here.



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