|Sun Aug 14 2016 22:15:08|
Do You Agree Amazon Return Rates Exceed eBay and Etsy?
By: Ina Steiner
We recently asked you what kind of returns you experience on eBay vs. Amazon vs. Etsy, and we have published the results of the survey in Monday's Newsflash (available now
Readers reported the lowest rate of returns on their Etsy sales (1.2%), eBay was next at twice that (2.3%), and Amazon was the biggest loser for sellers at 3%.
The responses left by sellers explained some of the reasons. A big factor on Amazon, sellers said, was that they were unable to provide details or correct misinformation on the catalog's product pages. One reader explained:
"Amazon returns significantly higher than eBay. One reason (IMO) is limited information provided in descriptions and feature bullets provided by the listing originator. Very tedious to get discrepancies resolved."
Apparently Amazon isn't too pleased with its return rate either, and news reports have surfaced that it's "firing" customers who return too many goods. In fact, after we launched the survey, our regional cable TV news channel did a report on one such customer
Both the reporter and the buyer profiled pointed out that Amazon doesn't publish guidelines about returns. From a consumer point of view, that may be frustrating - but human nature being what it is, publishing those guidelines would probably result in an increase in returns!
What was stunning, however, was that the buyer freely admitted she returned items on a weekly basis. (She didn't say where she would shop now that she was shut off from Amazon.)
Let us know if you think online marketplaces could do more to reduce return rates.