|Sat Aug 13 2016 23:07:01|
eBay Promo Backfires Due to Misunderstanding
By: Ina Steiner
On Wednesday we wrote about
an eBay promotion in which sellers who were invited to participate could list up to 500 fixed-price listings and pay no insertion fees. However, the promotion only applied to 30-day and Good Til Cancelled listings.
As we noted, one reader was puzzled to see that when they activated the offer that was for 30-day listings, the eBay message seemed to indicate the promotion applied to 7-day listings - the message read:
"You've accepted the offer "7 days, no insertion fees: up to 500 fixed priced listings!""
The reader wrote back to us later and explained the cause of the confusion: it turns out the "7 days" in the message was referring to the length of the promotion, not the duration of the listings.
"Seems others were confused by the offer as well and some bulk uploaded 7 day listings," they wrote. "I'm attaching a screen shot of the message so you can decide for yourself."
And, another reader also sent us a message about the confusing messaging, writing "the tease is that this is a SEVEN DAY set up BUT what this MEANS is the offer is seemingly good FOR seven days to USE; not for SEVEN DAY LISTINGS. And it is only good for the absurd 30-day and "Good Til Forgotten" listings."
That seller also said it's hard to get items out of the 30-day or GTC formats once you've listed them that way.
Sellers discussing the promotion
on the eBay boards also brought up the confusing language of the promotion messaging that was presented to them.