|Tue Aug 2 2016 21:30:54|
Time to Weigh in on eBay TV Ads and Marketing
By: Ina Steiner
eBay has been holding back on marketing to a large degree, as even the company's Chief Marketing Officer admitted to last week - but no more. This week, it kicked off a national TV ad campaign.
One of the spots, called "Emma," is available for viewing on iSpot.TV
. With the tagline, "Find Your More on eBay," it shows a cute youngster and how she grew up finding what she likes on eBay. "There's more to Emma than you'd expect, and she's always found her more on eBay. You can find your more on eBay too."
Today it has run on such TV shows as TruTV "Greatest Ever" and VH1 "Basketball Wives LA," and it drives viewers to eBay's Back to School landing page
eBay spokesperson Ryan Moore also pointed us to eBay's Father Day
ad and "Summer
" commercial as examples of commercials run this year in testing. eBay is also working to attract a younger audience through social networking sites, eBay CMO Suzy Deering said and as this recent Adweek
Yesterday we provided some color
around eBay's marketing strategy - and its new goal to drive 100 million new users to the site. Can ads like Emma with the theme of finding your more on eBay help sellers by driving shoppers to the site?
Let us know, and tell us if eBay is on the right track. Are you seeing its new marketing push on TV or elsewhere?