Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed July 13 2016 20:59:30

Etsy Surveys Sellers about Store Hosting

By: Ina Steiner

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Etsy wants to know how satisfied sellers are with Pattern by Etsy and why. The company recently sent a survey to sellers who have signed up for the store-hosting service to get feedback from users.

Included were questions such as, do sellers think they'll still be using Pattern in 12 months? And, how likely would they be to recommend the service to others?

Etsy is trying to determine what features attracted sellers to the service and got them to try it. "Thinking back to when you first decided to try Pattern by Etsy, how important were each of the following factors in getting you to give it a try," it asked, giving sellers the following options to choose from:

- How easy it is to build a website

- How easy it is to integrate with my pre-existing Etsy shop

- Free trial period

- Ability to use my own domain name

- How the website looks

- Monthly cost after trial

It also asked sellers how satisfied they were with certain features of Pattern, such as the overall look and feel of the site, the ease of creating a site, the ease of communicating with customers, and social media integration.

One seller who took the survey but hasn't used it (they said they had signed up without realizing it when checking it out) said, "I wish they had asked more about why I choose NOT to use Pattern (what it's lacking, what it would need for me to be more interested, etc.) but that wasn't the case. Maybe there will be another survey for those of us who don't use it in the future."

However, Etsy did ask users who said they had stopped using it about the factors that went into their decision to stop using Pattern by Etsy - factors such as, didn't have the tools the seller was looking for, was too expensive, or was too hard to build a site.

The survey indicated that in the future, Pattern could expand to offer many more domain options - for example, your website address could end in .store, .style, .space, .boutique, or over 100 other options, it said. How interested would you be in these new top level domains for your Pattern website, the survey asked sellers.

It also asked sellers to indicate their level of interest in certain features including the following:

- Additional statistics about how my site is doing

- Facilitate easy feedback from customers

- Customizable "About Me" page

- Improved social media integration

- Blog hosting

- Easy tools for improving search engine results

- Contact shoppers directly from Pattern dashboard

- Collect customer emails 

- Create Pattern-only item listings that don't show on Etsy

Etsy also wanted to know how the Pattern by Etsy service affected how sellers felt about Etsy overall.

A seller who took the survey explained her feelings on the Etsy forums about the service, which she had tried but no longer users: 

"My bottom line is I won't pay 15$ a month, dedicate my domain name, and attempt to direct traffic to a Pattern site unless it is tantamount to a Bigcartel or a SquareSpace that links to my Etsy inventory. Without a high degree of customizability, pages, or external links, it doesn't quite cut it. If it WERE, though, I would probably hop on immediately; I'd like nothing more than to direct my customers to a more cozy, personalized space for my shop, without having to sacrifice splitting my OOAK inventory between an Etsy and a standalone."

Have you used Pattern? What do you think? And what would you tell Etsy about the service.




Comments (11) | Leave Comment | Permalink

Readers Comments

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: FeelingFroggy This user has validated their user name.

Wed Jul 13 22:57:46 2016

What would I tell Etsy.

Easy answer.....Stick it

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: Noneya This user has validated their user name.

Thu Jul 14 00:27:07 2016

So they sent out three surveys to the three people who didn't see all the horrible press Pattern received?  

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

This user has validated their user name. by: White Rabbit

Thu Jul 14 04:28:03 2016

LOL. they offer nothing but junk for good money $15 a month and wonder why the suckers are not lined you forking out the cash?

for $9 a month you can get a "real" website at supadupa.me and also use your domain name and pay monthly, get great telephone support with your items. YES actually linked to paypal or a gateway for payment and purchase with no competition or redirects to chinese factory goods. The payment system actually works! not like the Etsy payment system.

What do you get with pattern?

you get ripped off!

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: Watching the Wheels This user has validated their user name.

Thu Jul 14 05:43:28 2016

I sit here wondering if I should even waste my breath.

ETSY IF YOU CODED THINGS PROPERLY AND MADE THEM SELLER FRIENDLY AND EFFECTIVE PEOPLE MIGHT JUST USE WHAT YOU OFFER.

You ARE transparent. It's very easy to see that ALL OF YOUR ACTIONS are developed to monetize the site for Wall Street.

PappaShop also has better deals and the site is truly stand alone removing Etsy's ability to siphen away customers that the individual sellers brought in through THEIR EFFORTS.

Look at Trump's popularity. The 1%ers are being put on notice. It WOULD work better IF the 1%ers heeded the rumbling warnings.

I'm guessing that Marie Antoinette was stunned when it became her turn at the guillotine.

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: Garcia This user has validated their user name.

Thu Jul 14 08:46:44 2016

Is is beyond my imagination that anyone would opt for a website that is not theirs, that is attached to their Etsy site, that requires you use Etsy's payment method and on top of it pay $15 a month to do it.  Etsy is so fortunate that they have so many gullible sellers.

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: Flying Childers This user has validated their user name.

Thu Jul 14 09:33:39 2016

Ditto to all the above. The really smart sellers have either already moved on or are in the process of doing so.

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: Tracey This user has validated their user name.

Thu Jul 14 10:05:49 2016

Honestly I am a little tired of the negative comments about Pattern.  Etsy has stated that it is not for everyone.  If you have the ability to create a website then YES that is the way to go.  Pattern is not for everyone, it for those of us who don't have the means to create our own websites.  It has its own TARGET MARKET.  Etsy has been clear about this.

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

This user has validated their user name. by: iheartjacksparrow

Thu Jul 14 10:35:24 2016

Ina writes: "... sent a survey to sellers who have signed up...."

From what I've read on Etsy's forums, most of the people who "signed up" found they had a subscription just by looking for additional information thanks to a "glitch" (they never clicked on anything confirming that they wanted Pattern).  

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: ForPetesSake This user has validated their user name.

Thu Jul 14 12:52:09 2016

tracey - Anyone can create a website nowadays. You no longer need to learn coding to build a nice website. Check out Shopify, Indiemade ($14.95 a month) and the other sites mentioned here. Listing on IndieMade is as simple as listing on Etsy. Don't be sucked in to Etsy's crap - that's all it is. Crap. They are using you.

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: VintageLady This user has validated their user name.

Thu Jul 14 13:22:57 2016

Etsy Pattern is, in my opinion, an attempt for Etsy to ''sell'' or monetize visibility, an issue they tinkered with for years with terrible results for thousands of hard working sellers.
When the paid advertisement did not bring the money (most sellers did not fall for it either, or soon realized it is not really a workable solution for visibility) Pattern came as a hybrid which promised...visibility. Bingo! Not a website, not an Etsy shop but another way for Etsy to capitalize on a feature which was supposed to be there all along. Because visibility was created by millions of sellers promoting themselves and each other.

Perminate Link for Etsy Surveys Sellers about Store Hosting   Etsy Surveys Sellers about Store Hosting

by: VintageLady This user has validated their user name.

Thu Jul 14 13:32:59 2016

Even if, let's speculate, Etsy wants to become an ecommerce website creator and/or host, I doubt they have the professional expertise and, at this point, reputation to become one.
(compare it with Shopify and...smile).
Pattern will die probably soon, when more and more committed sellers will see beyond the rhetoric and get more and better educated about the benefits (and how easy and cost effective it actually is these days) of having your own website.



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