Etsy wants to know how satisfied sellers are with Pattern by Etsy
and why. The company recently sent a survey to sellers who have signed up for the store-hosting service to get feedback from users.
Included were questions such as, do sellers think they'll still be using Pattern in 12 months? And, how likely would they be to recommend the service to others?
Etsy is trying to determine what features attracted sellers to the service and got them to try it. "Thinking back to when you first decided to try Pattern by Etsy, how important were each of the following factors in getting you to give it a try," it asked, giving sellers the following options to choose from:
- How easy it is to build a website
- How easy it is to integrate with my pre-existing Etsy shop
- Free trial period
- Ability to use my own domain name
- How the website looks
- Monthly cost after trial
It also asked sellers how satisfied they were with certain features of Pattern, such as the overall look and feel of the site, the ease of creating a site, the ease of communicating with customers, and social media integration.
One seller who took the survey but hasn't used it (they said they had signed up without realizing it when checking it out) said, "I wish they had asked more about why I choose NOT to use Pattern (what it's lacking, what it would need for me to be more interested, etc.) but that wasn't the case. Maybe there will be another survey for those of us who don't use it in the future."
However, Etsy did ask users who said they had stopped using it about the factors that went into their decision to stop using Pattern by Etsy - factors such as, didn't have the tools the seller was looking for, was too expensive, or was too hard to build a site.
The survey indicated that in the future, Pattern could expand to offer many more domain options - for example, your website address could end in .store, .style, .space, .boutique, or over 100 other options, it said. How interested would you be in these new top level domains for your Pattern website, the survey asked sellers.
It also asked sellers to indicate their level of interest in certain features including the following:
- Additional statistics about how my site is doing
- Facilitate easy feedback from customers
- Customizable "About Me" page
- Improved social media integration
- Blog hosting
- Easy tools for improving search engine results
- Contact shoppers directly from Pattern dashboard
- Collect customer emails
- Create Pattern-only item listings that don't show on Etsy
Etsy also wanted to know how the Pattern by Etsy service affected how sellers felt about Etsy overall.
A seller who took the survey explained her feelings on the Etsy forums about the service, which she had tried but no longer users:
"My bottom line is I won't pay 15$ a month, dedicate my domain name, and attempt to direct traffic to a Pattern site unless it is tantamount to a Bigcartel or a SquareSpace that links to my Etsy inventory. Without a high degree of customizability, pages, or external links, it doesn't quite cut it. If it WERE, though, I would probably hop on immediately; I'd like nothing more than to direct my customers to a more cozy, personalized space for my shop, without having to sacrifice splitting my OOAK inventory between an Etsy and a standalone."
Have you used Pattern? What do you think? And what would you tell Etsy about the service.