|Mon June 13 2016 21:58:25|
eBay Wants to Reach Shoppers Wherever They Are
By: Ina Steiner
Not only does eBay guess what shoppers are looking for, it plans to reach out to them wherever they are, whether it's on social networking sites or via messaging apps, within a few years. Creepy? Presumptuous? Or merely what Millennials want in today's high-tech world?
eBay CEO Devin Wenig revived talk of a "fabric" during an interview with CNBC's Jon Fortt. There's a fabric that lives beyond eBay that will find you where you are, Wenig said, and in three to four years, eBay will find you and show you what you might be looking for.
How does eBay know what a shopper is looking for? Wenig had more to say about that in another recent interview when he talked about predictive modelling - eBay knows if you want a $7 scarf or a $70 scarf, he said. He also acknowledged that listings aren't getting seen on eBay because of the sheer number of listings and its lack of structured data.
eBay had talked about fabric
back in 2011 - it was working on a "commerce operating system" that encompassed online, mobile and offline retail and would allow third-parties to plug in to the fabric. But, as developers later noted, talk of eBay's fabric went poof by 2013.
These days, eBay is gung-ho on Artificial Intelligence. Check out Tuesday's Newsflash article, "eBay to Follow You Around, Guessing What You Want" (available now
), and let us know what you think of eBay's plans to show you what it thinks you want, where ever you happen to be.