Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat May 14 2016 22:12:06

Online Shopping Moves from Small Screen to No Screen

By: Ina Steiner

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Online shoppers can use their smart devices to order products and ask where their items are, but we are moving into unchartered territory where there may be major implications for merchants in the short term.

Geekwire says Amazon has added package tracking to the Echo, which has a feature similar to Apple's Siri called Alexa - but the device is stationary and has no screen or keyboard. 

Geekwire explains: "Users can just say "Alexa, where's my stuff?" to figure out when their next package will arrive. Alexa will let you know the expected arrival date, along with info like who ordered the package and when."

Many people find that doing certain tasks are easier to do using their desktop or laptop computers versus their small-screen tablets and phones, but that doesn't stop people from using small devices to shop. Some online sellers say they are experiencing higher returns from shoppers who buy using their mobile devices because they didn't fully realize what they were ordering. 

Now imagine shoppers interacting with devices and only hearing the answer to what the smart device thinks you asked it. We're moving from small screen to no screen. Is technology up to the task?




Comments (7) | Leave Comment | Permalink

Readers Comments

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

by: DingDong This user has validated their user name.

Sun May 15 12:33:36 2016

Great. More returns from people who depend on the computers to think for them,

It's bad enough buyers can't read the description or won't scroll through to actually read the description.

The best part, hackers love these mobile devices. There has been so much written on the SS7 Mobile Network Security problems.
I want to run out and buy a cell phone or tablet to purchase things or to bank.  NO THANKS.

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

by: Chicago48 This user has validated their user name.

Mon May 16 06:24:29 2016

I only do search and compare on my smartphone.  I wouldn't dare order anything because the screen is so small and I can't see a full description.  I go home to the big screen computer to actually "buy" things.
Plus, I don't want to access my bank account online through a small device.  Going to Paypal is easy to do, but using my smartphone to bank - not me.

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

by: Flying Childers This user has validated their user name.

Mon May 16 07:42:19 2016

The so called smart phones are the worst thing that ever happened to online sellers. These days people have no imagination and the attention span of a flea. Now the idiots will be demanding returns is right on.

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

by: toyman This user has validated their user name.

Mon May 16 12:01:28 2016

Definitely not a good direction to be headed.

It is obviously already asking too much of the Buyers to expect them to actually click on a description link, even if it means knowing important things about the item they are buying.

It is mostly younger (Millennials), smart-phone using buyers that can't be bothered to take the extra time to get the full description, but it definitely means MORE returns.

We sell collectibles, mostly pre-owned, out of production items. There is no way someone should just click and buy something like this, without reading a description, but it happens...often.

It's frustrating, but it's the culture we now live in. Returns are only going to get worse.

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

This user has validated their user name. by: Rexford

Mon May 16 18:27:52 2016

Too bad Alexa won't respond "Check your tracking idiot".

People really don't want to expend any energy on doing anything do they?  Talking to a black cylinder--just strange.

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

This user has validated their user name. by: Ming the Merciless

Mon May 16 18:37:23 2016

Brick and mortar sellers can decide for themselves how and where their products are advertised.

Further, how many ads do you think hardcopy and online newspapers and magazines would get if they placed competitors' ads in paid ad space?

The DoJ needs to take a close look at ebafia's patently misleading ad policies and allow sellers to determine whether they want their ads to appears on mobile devices with or without screens.

Why don't online sellers have the same rights as brick and mortar store owners?

Because WE allow these criminals to get away with it!  

Perminate Link for Online Shopping Moves from Small Screen to No Screen   Online Shopping Moves from Small Screen to No Screen

This user has validated their user name. by: White Rabbit

Tue May 17 12:41:23 2016

Give them time.. EU is Suing Google for 4 $billion for Google personal placement and preferences on Ads in search. I see this as a trend that sites will be forking out the $$$ eventually for spam abuse also. EU seems to lead the way on these decisions because their congress there is not owned by Google, Ebay, Amazon

besides it is getting to be a great income source for EU to sew Microsoft and Google



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