eBay sellers who purchase the new eBay-branded boxes to ship their items to customers are objecting to the sales pitch that urge recipients to start selling on eBay.
eBay debuted the shipping-supplies store on its marketplace last month
as part of the Spring Seller Update. eBay is selling boxes and envelopes that display the eBay logo prominently, similar to the way Amazon prints its logo on its shipping boxes.
But sellers who ordered eBay branded boxes without reading the fine print on the product pictures discovered that next to the recycle symbol, appears an advertising pitch for eBay:
"Put this box to good use: Start selling on eBay"
One seller who received the boxes last week said the eBay branding was a very good thing, but said she didn't like the additional sales pitch to her buyers.
"If they were truly free, then pitch away, but I'm paying for em. I want to encourage more buying - not trying create other sellers," she said.
She used a Priority Mail sticker to cover the words "Start selling on eBay."
Another seller wrote, "If they want me to advertise for them, they'll have to pay me for the privilege."
eBay is giving eBay Store owners coupons that are good toward the new boxes and shipping supplies - as one seller explained, eBay increased the store fee "but offset it by providing a coupon for boxes that include free advertising for eBay." You can find the shipping supplies listed on its eBay Store
The original seller estimated the eBay branded boxes cost about 70 cents on average per box compared to the equivalent boxes from Staples, which she said would cost about 55 cents on average per box. She purchased the boxes on eBay "because we're paying for the coupon with our subscription," and said not to use the coupon would be leaving money on the table.
Could eBay come up with an alternative tagline that would encourage buyers to keep buying on eBay? Suggestions are welcome.