| Thu Apr 14 2016 13:04:25 |
eBay Guides Shoppers with New Modules
By: Ina Steiner
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 Maybe you've noticed new features on eBay when you're shopping - today, eBay officially unveiled some of them in a post on the corporate blog. New modules displayed to shoppers in include "Shop by Brand," "Best Selling," and "Shop by Category."
A spokesperson told EcommerceBytes the modules will help shoppers navigate the eBay site and category pages without having to use keyword searches.
"The new algorithm can now instantly and intelligently surface listings to shoppers without relying on keywords, which could otherwise potentially miss the opportunity of an interesting item," she said.
"Another goal of the new modules is to help shoppers that land on eBay from a Google search, so they will have better context and guidance going through eBay's inventory."
The new approach to "guiding" shoppers is made possible by the structured data that sellers are now including as part of the Product Identifiers mandate.
Take a look at the blog post and let us know what you think - and we'll dive more into this in Friday's Newsflash ( available now here). |
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