|Wed Mar 9 2016 12:08:27|
Would You Sell through a Real-Life Amazon Store?
By: Ina Steiner
Amazon surprised many people when it opened
a real-life bookstore in November in its hometown of Seattle. Since then, rumors have surfaced that the company might open hundreds of such stores around the country.
While Amazon hasn't signaled its plans, the company has confirmed it will open a second bookstore
, this one in San Diego.
While indie bookstores may be fearful, many are saying the stores are more about introducing consumers to Amazon's gadgets. Its smartphone may have bombed, but its Echo smart-speaker is proving popular, and Amazon just introduced the Dot and Tap
Amazon also has its line of Kindle tablets as well as its TV streaming device called Fire TV that competes with Rokus and Google Chrome TV sticks.
If and when you were to visit a bookstore, would you visit an Amazon-branded store over a chain (Barnes & Noble) or indie store? Many of us might visit an Amazon bookstore to check it out, but after that first-time visit, what would compel you to return?
Knowing Amazon, the company might not stop with bookstores - what about a clothing store, for example, especially now that it has its own fashion lines?
Which leads us to wonder, if you had the opportunity, would you be in favor of letting Amazon sell your items in a store, whatever you happen to sell? How likely do you think it is that Amazon would open up the same kind of inventory it sells through FBA to a real life store?