No matter how great an online marketplace is from a seller's perspective, the most important factor is whether it brings shoppers to the site. eBay came in first place in this year's Sellers Choice Awards, followed by Etsy and Amazon - three large marketplaces that attract hundreds of millions of shoppers.
And while people had plenty to say about the challenges of selling on eBay, it ranks highest thanks to the fact that sellers can move inventory.
"High fees, non-existent email support, constant change of rules against sellers," one eBay seller wrote in the comments section of this year's Sellers Choice - "but can't beat the traffic."
Sellers are rooting for smaller venues that are perceived as having fairer policies and lower fees, and they would like to see smaller sites do more marketing and advertising to drive traffic to those sites.
Google is making it harder for marketplaces to get seen on its shopping platform thanks to its move in 2012 to pay-to-play. A strong brand that can get shoppers directly to the site is key, as eBay CEO Devin Wenig indicated in his presentation to Wall Street last week.
He said the majority of traffic and customers comes directly to its app or website thanks to the eBay brand.
Etsy and Ruby Lane aren't as big as eBay and Amazon, but within their niche areas, shoppers think of them - Etsy for handmade (even though it offers vintage goods as well), Ruby Lane for antiques and vintage items. It's a challenge for other smaller marketplaces to garner that kind of name recognition and identity.
Aside from requesting smaller sites to do more marketing, what else would you tell them about what to advertise, and where?
Above is a historical look at the top rankings of Sellers Choice going back to 2010, and you can find the full results on the EcommerceBytes website
The annual Sellers Choice Awards are a time when marketplaces listen to their sellers. Thanks to everyone who participated, and please keep the conversation going.