|Tue Feb 2 2016 14:51:22|
Is Etsy the Anti-Amazon?
By: Ina Steiner
Etsy announced it has been recertified as a B Corp, the first U.S. company to complete the assessment process following an IPO (going public). B Corps are defined as "for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency."
A spokesperson for Etsy told EcommerceBytes, "Measuring how we're upholding our values continues to be an important part of how we fulfill our mission."
She also said, "B Lab's additional requirements of evaluation and transparency for public companies mean that, in addition to our annual Progress Report and SEC filings, we are continuing to share more details about our business than ever before. You can find all the details on our profile page
In a blog post about the recertification, Etsy CEO Chad Dickerson wrote
, "Etsy's seller-aligned business model means that we are built on serving our community - we succeed only when Etsy sellers succeed."
Online sellers have strong feelings about the marketplaces on which they sell - and with Amazon having launched a marketplace for handmade goods, perception matters. Is Etsy more transparent, seller-aligned, and socially responsible than Amazon in your opinion?
And does it matter to you? Do a company's values and how it treats sellers and employees matter to you as a seller, or is it all about which venue can provide you with enough revenue to carry on your business?