|Thu Dec 29 2016 20:12:40|
eBay Advice: Ditch the Unique, List Commodities
By: Ina Steiner
eBay offered some advice
to sellers for goosing sales in the New Year. Among the 5 tips it provided was to consider carrying new, multi-quantity items.
It's no secret eBay focuses on commodities - in part because it believes those types of items are important to its SEO initiatives. However, it appeared eBay was also dissuading sellers from listing unique items.
"If you only sell one-of-a-kind merchandise, you might be spending too much time sourcing and listing. Try taking the plunge into the wholesale world. When you buy multi-quantity items from a wholesaler, you only have to list items once. Plus, you're investing in a much more sustainable sales model."
It may sound appealing to small sellers looking for growth, but there are some things sellers should consider before uprooting their business and plunging into wholesale buying. Lots of competition means it's tougher to get exposure for your listings and pricing pressure can mean razor thin margins. Dealing with wholesalers takes capital and experience - mistakes can be costly.
Another point to consider - ultimately if fewer people are selling unique items, that could make eBay less of attractive to shoppers.
It's conceivable some readers who may not heed the advice may welcome it if they believe it could result in less competition for them and their unique items. What do you think of eBay's advice to sellers of one-of-a-kind merchandise?